You may have noticed already. In case you haven't... I'm here to tell you that January is over! We are now in the second month of the year. New Year's Eve was FIVE weeks ago. If you haven't started to... View More
Does a person who leaves a legacy of change, social andindividual improvement and self-challenge have to be larger than life? No. Theperson who leaves a legacy could be you, me, or the trainer down the... View More
M arketing your fitness business is all about getting what you want. It's about getting your clients to give you referrals. It's about getting search engines to give you traffic. And it's about getting... View More
As we become established fitness instructors, we search for new ways to increase our business and our presence in the industry. One way that many have tried, with varying degrees of success, is to publish... View More
In January, I find myself preaching about the value of goingback to "basics" with my clients. There is so much madnesssurrounding New Year's Resolutions that it is hard to remember that the basicsnever... View More
One cold dayin Omaha, Nebraska, a very dedicated gym member told me, "Procrastination isthe assassination of motivation." Wow! That statement not only is lyrical butalso fitting for the beginning of 2011.... View More
As we approach the end of the year, it is common to lookback and come up with Top 10 Lists and Best of Lists etc...In the spirit of Thanksgiving, I thought that I would puttogether a list of my Top 10... View More
So many things go into building a successful fitnesstraining business that it is easy to neglect one aspect while working onanother. The-day-to-day work of booking and working with clients can mean thatyou... View More
In high school, I ran cross countryand remembered loving it whenever I stumbled onto a song on my Walkman with abeat that coincided with my pace. Not only does the right music make a workoutmore enjoyable,... View More
Talk might be cheap, but public speaking is good for the bottom line. Premier voices in our industry are now recognized worldwide: JC Santana, Paul Chek, Bob Esquerre and so many others. Have you heard... View More
With fierce competition inthe marketplace, it's getting more difficult to bring in new clients. Now, youcan easily maximize revenue for each of your clients with these 6 easy strategies!You've got your... View More
I had a couple of really neat things happen this week at work. We had a client named "Jim" that did incredible things with us a couple of years ago. He is a 47-year -old business owner who is very busy... View More
The Public Speaking Payoff, Part 2: The Work is the second part of Ilene Bergelson's two-part article on successful public speaking events. If you haven't yet, check out Part 1 in the October issue of... View More
DALLAS, September 23, 2010 -- The National Athletic Trainers' Association (NATA), a not-for-profit organization representing 33,000 members of the athletic training profession, endorsed the Protecting... View More
Researchers from Michigan State University's departments of Electrical Engineering and Kinesiology are teaming up to create a new wearable sensor network to assess a person's physical activity and overall... View More
Even though it was a ton of work, I have to tell you that being a trainerbecame fun once I had my own training studio. Despite the fact that I madeevery possible mistake in the beginning and put in 70-hour... View More
Summer is almost over and it's "Back to School" time again. While parents celebrate their children's return to class and a bit of freedom throughout the day, fitness professionals rejoice at the return... View More
Soon after I decided to become an "exercise therapist," I realized that I was in a business where I could guarantee results, and that made me giddy. I had witnessed firsthand that if someone put a physical... View More
Is there more to you than meets the eye? I'd bet there is. Do your clients know? Sometimes you have to let them know more about your business, because our clients tend to have tunnel vision. When they... View More
There's a product for everything in the fitness industry, and no one knows them better than the people who use them! PFP asked readers to share their thoughts on the products they love and hate for our... View More
