Bedros Keuilian
Businessman, business and marketing consultant, and CEO of Fit Body Boot Camp. Owns and operates multiple businesses within the fitness industry including America’s fastest growing indoor fitness boot camp: Fit Body Boot Camp. Also owns and operates Keuilian Inc., FitPro Newsletter, and active blogs PTPower.com and RenegadeFitnessMarketing.com.
Nov. 1 2016
How many people are out there right now saying, “I want to be in shape?” Of those people, how many are searching desperately for a solution that is cheap, painless and instantaneous? How many... View More
Sept. 1 2012
One thing you have as an independent trainer over the big box gyms is the opportunity to build loyalty within your marketplace. You can establish meaningful relationships with your clients to build a culture... View More
July 1 2012
From time to time, big shifts take place in our industry that make the business of personal training more mainstream, more profitable, more systemized, and in this case, easier to market. In recent years... View More
June 1 2012
Our industry has gone through several rounds of evolution. In the beginning, the business model was built on the one-on-one, 60-minute training session model. Later, team training and shorter 30-minute... View More
March 1 2012
The biggest challenge that most personal training gyms face is not a matter of prospecting, lead generation or marketing -- rather, they face a problem of retention. Client retention boils down... View More
Feb. 3 2012
This article is timely, as just last month I ran an industry survey to more than 50,000 fitness trainers who subscribe to my email messages.The results of the survey might come as a shock to you.More than... View More
Jan. 25 2012
With the New Year just around the corner, I thought I would give you the actual FORMULA for quickly and easily getting clients into your fitness business. Mind you, these are not marketing strategies or... View More
Aug. 1 2011
C ontrary to popular belief,the best fitness marketing systemsare not just about running Facebook ads or doing "Deal oftheDay" promotions.Don't get me wrong -- on my blog alone I give away and teachseveral... View More
June 22 2011
WhenI was first certified, I was under the impression thatmyknowledge base and my ability to identify muscularimbalancewas going to help me get more clients.Iwas wrong and ultimately felt frustrated by... View More
March 23 2011
In my last column, I gave you the blueprint for getting boatloads of clients into your fitness business by getting lead boxes into local businesses (plus, it's also an awesome way to grow your email list... View More
Jan. 31 2011
M arketing your fitness business is all about getting what you want. It's about getting your clients to give you referrals. It's about getting search engines to give you traffic. And it's about getting... View More
Oct. 15 2010
I want to talk to you about a topic that's pretty elusive to most health club operators and trainers: converting members into personal training clients. In fact, most health clubs undervalue the benefits... View More
May 26 2009
Nothing beats free marketing. And when it's great marketing and it's free - well, that's something worth sharing with the entire industry.The Internet has really served the fitness industry well.... View More
May 26 2009
It's easy to sell personal training when a prospect approaches you, check-in-hand and committed to making a positive change in his or her life. The most effective (and well-paid) trainers, however, can... View More
Sept. 24 2007
Don't let the name fool you. Online personal training is not just for remotely training clients on the Internet anymore. Sure, any independent trainer or fitness facility operator can launch their own... View More
