April 28 2009
Let's start with the textbook definition of positioning: Positioning is the process by which marketers try to create an image or identity in the minds of their targets. Ok, not bad. But why is that important... View More
BootCampDecision
April 27 2009
Deciding whether to franchise or go solo with regards to boot camps isn't quite as easy as choosing an ice cream flavor. Lucky for you, a feature to help you make this decison is now available exclusively... View More
April 27 2009
Senate Bill 870 was introduced to the Massachusetts Senate by Richard Moore. The bill, if approved, would place a variety of costly, burdensome requirements on personal trainers wishing to practice in... View More
April 23 2009
If you're like me, you get bombarded with information on the latest and greatest in training - dos and don'ts, how to make more money, how to maximize your time, how to place better ads, how to sell better,... View More
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April 18 2009
I sought out to investigate the revenue and profit potential of online personal training programs. You know, those online personal training services that promise to broaden your market base and increase... View More
April 17 2009
The U.S. Consumer Product Safety Commission, in cooperation with the firm named below, today announced a voluntary recall of the following consumer product. Name of Product: Bally Total Fitness,... View More
April 8 2009
One of the most valuable skills you can have is the ability to react professionally on the fly. In appointment-driven businesses like ours, there is always the potential for confusion and misunderstandings,... View More
April 8 2009
If you are a trainer with aspirations of growing your business beyond the limitations of you own production with clients, adopting the mindset of a CEO is critical. I'm of the belief that your business... View More
April 5 2009
The Power Chute from Power Systems provides resistance and overspeed training to improve the two key elements of speed: stride length and frequency. The Power Chute comes with a waist belt that allows... View More
April 3 2009
The new X-Ladder from Power Systems is a three-section ladder that challenges athletes at all levels with multiple agility drill configurations. The X-design allows athletes to perform forward, backward... View More
March 26 2009
Returning from IHRSA 2009 in San Francisco, I must admit that best advice was from author and marketing expert Seth Godin. Author of several best-selling books, including Purple Cow, Godin said... View More
money
March 25 2009
I hate using the "R" word. It's almost as if the more times you say it, the more power to it you give. By definition, however, our country is in a recession. We've had several quarters of negative growth,... View More
March 19 2009
In light of recent secondary school sports safety issues in Kentucky, the National Athletic Trainers’ Association (NATA) had followed with concern a proposed state bill requiring high school coaches... View More
March 16 2009
Mats Thulin, a Swede who brought Nautilus equipment to his country in the 1980s, has worked for almost a decade to find a way to construct an exercise machine that would make negative-accentuated training... View More
March 11 2009
As an eternal athlete, I often think of life in terms of playing offense and defense. Like a basketball player, one must be good at both to succeed. Take your finances, for instance. It’s smart to... View More
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March 9 2009
Before you proceed with your idea, you need to consider whether to pursue a patent or not. Make sure you do not show anyone your idea! If you do decide to apply, this may violate your patent. There are... View More
March 5 2009
If you employ trainers, eventually the question arises: "Should I provide them with continuing education, or should I expect that they find it on their own" Regardless of whether your trainers are independent... View More
March 5 2009
Harvard Business School has been studying the difference in success for people of similar backgrounds for over 30 years. Their studies find that three percent of people are successful, 30% are moderately... View More
March 5 2009
One thing I have learned in the fitness industry, as a professional trainer and health club owner, is that when times get hard financially, clients tend to drop off, and people prioritize their money and... View More
March 5 2009
Things are getting a little sticky, aren't they? The economy will probably get worse before it gets better, and people aren't exactly tripping over themselves to spend money on trainers lately. To most... View More

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