Digging through a pile of papers, I found some notes I had taken at Brian Grasso’s Club Industry presentation on youth fitness last year. Across the bottom of the page, I had boldly scrawled “Reclaim... View More
Yourtraining practice doesn't turn into a real business until you're managingemployees, in my opinion. It's when you're attending to the priority of growingyour business and your employees are doing everything... View More
The United States Anti-Doping Agency (USADA), in partnership with the National Football League, Major League Baseball, the National Basketball Association (NBA), the National Hockey League, the U.S. Olympic... View More
The International Health, Racquet and Sportsclub Association (IHRSA) expressed today its vehement opposition to New Jersey Senate Bill 2164, which is a personal trainer and group exercise instructor certification... View More
With debate over health care reform raging in Washington and obesity statistics showing that people are fatter and sicker than ever, could there be a more pertinent topic for Americans to begin taking... View More
I just finished a training session with a client who has lost more than five percentage points of body fat and about 25 pounds and has gained a renewed sense of herself and her amazing potential - all... View More
Whenever things have gotten out of control, became overwhelming or are just plain confusing, I go back to the good ol’ KISS formula; Keep It Simple, Stupid. As we grow as professionals, we can sometimes... View More
It's an unwritten rule among fitness pros that one should never "correct" another in front of a client. Egos are tweaked, glares are exchanged, and the relationship between colleagues can quickly head... View More
A good trainer serves the client well during the workout, a great trainer serves the client well before, during and after the workout, but an extraordinary trainer does all that and makes such an impact... View More
If you're like me, you get bombarded with information on the latest and greatest in training - dos and don'ts, how to make more money, how to maximize your time, how to place better ads, how to sell better,... View More
One of the most valuable skills you can have is the ability to react professionally on the fly. In appointment-driven businesses like ours, there is always the potential for confusion and misunderstandings,... View More
Returning from IHRSA 2009 in San Francisco, I must admit that best advice was from author and marketing expert Seth Godin. Author of several best-selling books, including Purple Cow, Godin said... View More
As an eternal athlete, I often think of life in terms of playing offense and defense. Like a basketball player, one must be good at both to succeed. Take your finances, for instance. It’s smart to... View More
So often, we give much thought to who we want to train. Books, conference speakers and industry gurus tell us to determine our ideal client and then direct all marketing toward them. Good advice for sure;... View More
Imagine how successful you would be - as a trainer, spouse, parent, employee, business owner and friend - if you gave everyone who walked into the room as much genuine enthusiasm and love as your dog gives... View More
The lazy days of summer are upon us. Clients are vacationing, kids are home from school, and the call of the pool, the beach or that steamy novel is almost irresistible. Relaxation is good, but distraction... View More
Each time I get feedback from clients on what a difference I've made in their lives, I'm amazed. All I do is listen to my clients, address their needs, provide them with fun and effective workouts and... View More
I just finished up a phone interview with a successful trainer and studio owner. During that interview, she said something more profound than I think she realized. I asked her - given the benefit of hindsight... View More
We work so hard to try and figure out the magic marketing equation that it seems counterintuitive to ever, ever fire a client. After all, somebody paying you good money for that hour - no matter how annoying... View More
I read one of the most amazing quotes the other day: "People spend their lives in the service of their passions instead of employing their passions in the service of their lives," said Sir Richard Steele.... View More
