It can also be very beneficial to evaluate your serious clients on a personal level to customize this selection process specifically for them... View More
I have always coached my students that personal training is what you do, a fitness professional is what you are. How this is defined will be different in various business models, but the need to have... View More
Continuing education is a popular topic in the fitness industry. Between the continual need to stay current with credentials, the specific requirements you must meet and the annual live events that... View More
Continuing education is the standard to maintain certification status but can also be utilized as a marketable tool to enhance your credibility and showcase new skills... View More
Managing your baseline certifications with continuing education is not only a requirement for your field, but also an indicator of your desire to be a competent fitness professional... View More
Strategy comes from the Greek word ‘strategos,’ meaning general of the army. As such, strategic planning began as military planning. Businesses adopted strategic planning to help gain customers... View More
The last year and a half has forced the majority of us in the fitness industry to reevaluate, and perhaps question, our career. We have seen countless facilities close their doors and personal trainer
Fitness professionals generally fall into one of four categories based on their interest and efforts in pursuing their continued education... View More
Working with breast cancer patients is a valuable experience; an in-depth understanding and specialized training of common side-effects, physical implications and comorbidities is critical prior to training
