Whether you own your own business or work for a gym, networking can be an effective way to building new business and staying front of mind in the community. Unfortunately, most people go about networking... View More
One of the pitfalls I see with many clients when starting a new program, whether it's a boot camp or personal training program, is that what should be the catalyst of motivation ultimately ends up as the... View More
My focus on systems, planning and structure in addition to marketing and promotion has surely been what's helped me establish myself as a fitness professional business mentor. In this column, however,... View More
As a business owner or as an independent trainer, it's critical to evaluate every aspect of your business to highlight points of weakness, inefficiency or where greater opportunity lies. In my last column,... View More
Whether you are a solo fitness professional training clients at a gym or an entrepreneur managing a large staff; systems are the cornerstone of a successful business. Having solid systems in your business... View More
I believe that developing strategic partnerships is one of the fastest and most cost effective ways of building your business. It should be one of the foundation elements that receive continual focus with... View More
I'm going to switch gears a bit with this column because I wanted to share a tidbit of motivation that I have recently found inspiring both personally and professionally.I took a yoga class a few weeks... View More
A few weeks ago, I needed to get my carpets cleaned ... it was long overdue. Family was coming into town for the holidays and my house was officially being converted to Hotel Vastola. I realized that I... View More
Likely every fitness professional on the planet knows the acronym for SMART goal planning. I'm sure many of you continually use this to set specific, measureable goals for your clients that you help them... View More
Just like our bodies accumulate a lot of junk over the course of a year, so do our businesses; it's a perfect time to go through a "business detox." Here is a quick detox "recipe" that will hopefully be... View More
We are all familiar with the concept of our Intelligence Quotient or IQ, but have you ever tested your Emotional Intelligence?Emotional Intelligence (referred to as EI or EQ), is a growing field of research... View More
I'm sure most people would agree the beginning of each New Year has to be the peak of fitness awareness. You'd think just being in any aspect of the fitness industry that you are poised for automatic success... View More
The recent number of social media promotions, online ads, email marketing and pitches at industry seminars that offer private business coaching, masterminds, online coaching and everything in between,... View More
Fitness professionals often find themselves in a situation where they hit a "glass ceiling" of revenue potential. There are only so many hours in a day available to train clients, and ultimately, you don't... View More
Times have really changed. Thanks to technology, things like social media have changed how we make decisions as consumers and even how we relate to one another. Acknowledge and accept the way we do business... View More
Despite varying opinions of the TV show The Biggest Loser, the show has created a shift in consumers' minds about how fitness goals can be achieved. This is precisely why we continue to see "Biggest Loser"... View More
Social proof is a critical and essential element to building your business. You may have the best sales scripts and the most compelling sales copy on your website, but without others saying how much you... View More
When was the last time you went out and spoke to an audience in your community? I've noticed a trend with fitness professionals in these last couple years; there's been a lot of gravitation to email marketing.... View More
We all are familiar with the adage, "Time is Money" and most would agree that time is one of our most precious, and limited, assets. I find that many professionals don't fully realize the worth of their... View More
In 1971, McDonald's franchisee Herb Peterson was looking for a new way to increase sales in his Santa Barbara restaurant. He knew he would have to get creative and think out of the box. He followed the... View More
