Feb. 4 2012
A fitness boot camp business, like most businesses in several respects, is often easier to start than to sustain. You can market to new clients and get them excited and committed for that first program... View More
Feb. 3 2012
How do you get clients to eat right? That is one of the toughest questions that trainers face throughout their career. As a studio owner and former editor of PFP, I've spoken with countless trainers and... View More
Feb. 3 2012
Purchasing the right insurance coverage is as important to your business's financial health as exercise and eating right are to your physical health. While other activities may be more enjoyable, taking... View More
Feb. 3 2012
What is the single most important thing that makes members happy? Consistency! Consistent products and services are the most important element of running any business. You yourself live by this rule. You... View More
Feb. 3 2012
This article is timely, as just last month I ran an industry survey to more than 50,000 fitness trainers who subscribe to my email messages.The results of the survey might come as a shock to you.More than... View More
Jan. 24 2012
When I first started in the fitness industry there were no marketing tools, business gurus, or any of the exciting business building methods and ideas that we seem to have at our disposal today. (Or if... View More
Jan. 20 2012
A common frustration I frequently hear from fitness professionals is that they either don't know how much to charge their clients or they are afraid to increase prices out of fear of losing business. Many... View More
Jan. 12 2012
Knowledge, they say, is power.In today's competitive environment, it is also a requirement for fitness professionals who want to stay on top of their game by expanding their influence and effectively helping... View More
Jan. 3 2012
It's often easy to get into a comfortable routine with our clients and our businesses that may even become complacency, taking for granted that our clients will continue to pay us month after month. In... View More
Dec. 27 2011
Most fitness entrepreneurs and independent fitness professionals know that the best way to communicate with their clients and reach more people is through email. If you have not yet stepped into the world... View More
Dec. 13 2011
The Evaluation Most personal trainers make the mistake of using the evaluation/assessment as the measurement session and then workout immediately following. The question is: how can you train someone you... View More
Dec. 2 2011
January 1 always seems to creep up on us. Whether you're an independent fitness trainer, a small business entrepreneur or president of a large national franchise, the first of January is one of the most... View More
Nov. 28 2011
If there is one thing that's true it's that personal trainers generally find it difficult to continually attract and find new clients. It doesn't have to be this way.First, you need to think about what... View More
Nov. 18 2011
We're already coming to the end of another year of business. Most entrepreneurs use this time to start laying out plans for next year, however, I believe that before embarking on a marketing strategy or... View More
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Nov. 18 2011
PFP is pleased to announce the winner of the October/November Power Systems $100 giveaway:Dan McGovernPresident, Sport-RXCongratulations to Dan! Be on the lookout for more PFP promotions in the... View More
Nov. 6 2011
PFP is pleased to announce the winners of our 2011 Lebert Equalizer contest!In March, PFP subscribers who renewed were entered into a free drawing for one of two Lebert Equalizers -- a simple, portable,... View More
Oct. 25 2011
Fitness professionals often ask me how I attract new client leads and how I then convert and retain lifelong clients. I've created a simple formula that has worked for me and for other fitness professionals;... View More
Oct. 20 2011
How would you like to create an unending supply of social proof, dozens of raving fans and create several referral leads with very little effort? One of my top coaching clients has been doing something... View More
Oct. 17 2011
Whether it is your first employee or your hundredth, hiring a new team member is bound to be a decision that creates anxiety and often frustration. I have listed below a few of the most valuable lessons... View More
Sept. 30 2011
I've known for a long time that I've wanted to be in the fitness industry. I remember the first time my father took me to the gym at the age of 13. He showed me the squat rack and the dip bar and I was... View More