Times have really changed. Thanks to technology, things like social media have changed how we make decisions as consumers and even how we relate to one another. Acknowledge and accept the way we do business... View More
When was the last time you went out and spoke to an audience in your community? I've noticed a trend with fitness professionals in these last couple years; there's been a lot of gravitation to email marketing.... View More
Most personal trainers don't have a natural affinity for running a business, or maybe that was just me. Well, if you're like me I'm sure you can appreciate the frustration of what, at times, feels like... View More
It pains me to hear from a struggling trainer, and when I say struggling I mean a trainer in dire straights; someone living on credit or fearful that they're not going to be able to support their family... View More
A lot of trainers continually ask me what to do about increased competition. It seems our scarcity mindset likes to rear its ugly head and feed our fears that someone else doing what we do will negatively... View More
These days I am all about predictable marketing. I always want to know exactly how I'm going to generate additional consultations each week to ensure our facility keeps growing. Now when I work on producing... View More
When it comes to growing my personal training business I am all about predictable lead generation. Having the ability to generate client consultations on demand and at a rate that is comfortable for you... View More
I would say nearly every trainer I've met, including myself, started their career because they enjoyed working out. In my case, my career began because people just kept asking questions whenever I was... View More
By now I think we've all heard of the plastic gift card, but just in case you haven't let me briefly explain what they are and how they've been used ...There are a number of manufacturers online that can... View More
When I first started in the fitness industry there were no marketing tools, business gurus, or any of the exciting business building methods and ideas that we seem to have at our disposal today. (Or if... View More
The Evaluation Most personal trainers make the mistake of using the evaluation/assessment as the measurement session and then workout immediately following. The question is: how can you train someone you... View More
If there is one thing that's true it's that personal trainers generally find it difficult to continually attract and find new clients. It doesn't have to be this way.First, you need to think about what... View More
How would you like to create an unending supply of social proof, dozens of raving fans and create several referral leads with very little effort? One of my top coaching clients has been doing something... View More
Did you ever hear the analogy of the shoemaker with holes inhis shoes? ...or the dentist with bad teeth?Too often professionals find themselves too busy taking careof their businesses and their clients... View More
(If you missed Part 1 inthe July-August issue of PFP, check it out here)A famousphilosopher once said, "Quality is not an act, it is a habit." Withthat habit of quality, one must "inspect" what they "expect."In... View More
How do you get clients to eat right? That is one of the toughest questions that trainers face throughout their career. As a studio owner and former editor of PFP, I've spoken with countless trainers and... View More
We live in a country obsessed with weight! The statistics show that two-thirds of Americans are overweight or obese with nearly one-third falling into the obese category. As personal trainers, you see... View More
IN an industry with no state licensure and no trueregulation over certifications, any and everyonecan seemingly become a personal trainer.For most companies, an exercise science degreeis not required and,... View More
We have witnessed an explosion of new equipment and training methods over the years. One of my favorite fitness workouts involves the stability ball. Although the ball has been a part of training for a... View More
Why Belonging to a Mastermind Group or Coaching Program Could Be Exactly What You Need By Pat Rigsby There's a popular saying that says that two heads are better than one. The truth to this old adage is... View More
