There’s a big divide between those who want to own a fitness business and those who want to own a fitness franchise. The independent business owner wants to sit in the driver’s seat and build... View More
The one thing that can drown your independent spirit and entrepreneurial fire quicker than a subtropical monsoon is the prospect of providing your own health insurance. Being your own boss or setting your... View More
The vast majority of personal trainers entered the field because they care deeply about helping people. But many personal trainers do not realize that the teaching they give and information they share... View More
Last issue, we learned the importance of testing for your marketing, what you should be testing and your options to do so. As promised, I will now be showing you how to start knocking around the competition... View More
Here's the number-one thing I love about being in the fitness industry: You can set up your fitness business any way you want, and no one will stop you. For some trainers that might mean having a... View More
The lazy days of summer are upon us. Clients are vacationing, kids are home from school, and the call of the pool, the beach or that steamy novel is almost irresistible. Relaxation is good, but distraction... View More
If you are a personal trainer, you have no doubt met clients that just couldn’t get started. They seem to be forever waiting for just the right time to get going. The excuses are neverending, and... View More
Each time I get feedback from clients on what a difference I've made in their lives, I'm amazed. All I do is listen to my clients, address their needs, provide them with fun and effective workouts and... View More
Most fitness pros feel a profound connection with the earth. After all, we're the ones running on the beach, biking on a mountain trail, swimming in a lake or leading a boot camp in a park, so we want... View More
I just recently wrote an article in PFP for the May on how to save money during hard economic times, both for the employer and employee (Click here to read>>). What I realized was it is very difficult... View More
When most of us hear "test," we don't associate it with very many positive things. Testing means performance anxiety, being judged and the very real and quantifi able opportunity for failure.That's why... View More
Imagine how successful you would be - as a trainer, spouse, parent, employee, business owner and friend - if you gave everyone who walked into the room as much genuine enthusiasm and love as your dog gives... View More
There are many kinds of personal trainers. We all have our specialties and our favorite clients to train. We also all have unique career aspirations and goals for our businesses and our lives. Some personal... View More
Nothing beats free marketing. And when it's great marketing and it's free - well, that's something worth sharing with the entire industry.The Internet has really served the fitness industry well.... View More
In its effort to overhaul health care, Congress is planning to give employers sweeping new authority to reward employees for healthy behavior, including better diet, more exercise, weight loss and smoking... View More
So often, we give much thought to who we want to train. Books, conference speakers and industry gurus tell us to determine our ideal client and then direct all marketing toward them. Good advice for sure;... View More
SPIN Fitness announces the acquisition of the exclusive distribution rights for the Bodyblade product line. The entire product line and communications pieces will be updated with new graphics and an improved... View More
Let's start with the textbook definition of positioning: Positioning is the process by which marketers try to create an image or identity in the minds of their targets. Ok, not bad. But why is that important... View More
Deciding whether to franchise or go solo with regards to boot camps isn't quite as easy as choosing an ice cream flavor. Lucky for you, a feature to help you make this decison is now available exclusively... View More
Senate Bill 870 was introduced to the Massachusetts Senate by Richard Moore. The bill, if approved, would place a variety of costly, burdensome requirements on personal trainers wishing to practice in... View More
