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    Fix-It: “My client says they’re ‘too sore’ to train”
    Soreness isn’t the problem — it’s a signal
  • emily 4-26
    Movement Begins with Perception
    By Dr. Emily Splichal
    When we think about movement longevity, we often focus on what the body is doing — strength, mobility, stability, and balance.But movement does not begin with action. It begins with perception. Befo
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    Coaching Beyond the Diagnosis
    By Dr. Megan Johnson McCullough
    There are a few different types of exercises that can be beneficial for Parkinson’s. The best home/occupational therapy exercises include the standing single-leg raise and wrist curls
  • Gemini_Generated_Image_qlo6qpqlo6qpqlo6 - Edited
    Communicate Value, Not Price
    By Brittany Clark
    In the fitness industry, pricing pressure is constant. Big-box gyms advertise $19 memberships. Franchise studios promote introductory specials. Boutique competitors run flash sales to fill slow season
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