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June 27 2022
How much better would your business be right now if you only lost half of the clients you lost over the past year? If you are like most, I’m sure you are thinking to yourself, “Damn, that would... View More
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May 18 2022
When it comes to marketing your business, it is highly tempting to promote yourself in every possible way: Instagram, Facebook, YouTube, podcasts, search engines, blogs, you name it. After all, the mo
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April 12 2022
Wouldn’t it be great if all we had to do in order to grow our business was to purchase some advertisements using our limitless finances that were guaranteed to generate legitimate sales?... View More
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Jan. 25 2022
Let’s face it — it has become nearly impossible for fitness professionals to stand out online... View More
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Jan. 3 2022
I feel like a broken record when I keep saying this past year has been a wild one, but it is simply the truth. It has altered quite a bit when it comes to how we run our fitness businesses. So, as we... View More
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Aug. 12 2020
Let’s start with a little-known sales secret: all value is perceived value. While one prospective client may value a complimentary session, another may prefer to purchase your paid trial that includ
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Sept. 15 2019
Social media is a necessary part of any business marketing plan, but it can also be a major time-waster in both obvious and subtle ways... View More
Social
June 1 2019
Social media can be your ticket to free advertising if you know how to use it. But you’ve got to stand out to get noticed... View More
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May 15 2019
A better way to reach your fitness client demographic within Instagram... View More
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April 25 2019
Keeping up with the competitive fitness market can mean taking a second to look around and find your own edge... View More
Running_Program
April 20 2019
Offering running programs at your club will get guaranteed results. When people get results, they keep coming back, and they bring their friends... View More
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April 15 2019
Simple framework to follow to a successful result... View More
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April 10 2019
Create a 3-dimensional value for your fitness business through charitable contributions and community projects... View More
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April 3 2019
Creating an online personal training experience improves client retention and coaching quality, while decreasing your workload... View More
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April 3 2019
Chantal Brodrick, host of The Fitness Business Podcast, shares her message on helping fitness professionals prosper and profit... View More
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April 3 2019
Understanding the importance of a website, digital marketing and strong online presence when it comes to growing your fitness membership base... View More
Elevate
Feb. 10 2019
Without marketing and sales, you can’t be of service to the people you want to help or create a business and a life you love... View More
4Ps
Feb. 1 2019
This strategy is particularly useful in guiding fitness professionals looking to get the most marketing impact out of their educational efforts... View More
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Jan. 3 2019
Kourtney Thomas is talking about how she can help women live bigger... View More
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Jan. 3 2019
Strategies to help fitness professionals, regardless of market or level of expertise, attract quality prospects and convert them into paying, loyal clients... View More

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