In 1971, McDonald's franchisee Herb Peterson was looking for a new way to increase sales in his Santa Barbara restaurant. He knew he would have to get creative and think out of the box. He followed the... View More
One thing you have as an independent trainer over the big box gyms is the opportunity to build loyalty within your marketplace. You can establish meaningful relationships with your clients to build a culture... View More
Why did you start your fitness business? I'm guessing it was because you love being fit and love the way it makes you feel -- so why not share that feeling with others, right? It probably was not because... View More
Most personal trainers don't have a natural affinity for running a business, or maybe that was just me. Well, if you're like me I'm sure you can appreciate the frustration of what, at times, feels like... View More
It is easy to become overwhelmed by the daily administrative tasks of owning your own business. The typical business owner spends a majority of their time doing 95% of the tasks that have the least impact... View More
Effectively tapping into your clients' innermost insecurities and frustration is what can take you from being an ordinary trainer to an extraordinary trainer. Our clients' success is not just driven by... View More
It pains me to hear from a struggling trainer, and when I say struggling I mean a trainer in dire straights; someone living on credit or fearful that they're not going to be able to support their family... View More
In a conversation last week with a fitness professional on the west coast, I realized that a critical mistake many entrepreneurs and fitness trainers make is throwing time and money at new technology without... View More
From time to time, big shifts take place in our industry that make the business of personal training more mainstream, more profitable, more systemized, and in this case, easier to market. In recent years... View More
A lot of trainers continually ask me what to do about increased competition. It seems our scarcity mindset likes to rear its ugly head and feed our fears that someone else doing what we do will negatively... View More
Making the decision to start a career in the fitness industry is usually accompanied by daydreams of working with off-season professional athletes and celebrities. While there are a few personal trainers... View More
My name is Lindsay Vastola, and I am a self-admitted procrastinator. Anyone else? I go through times of unmatched productivity and accomplishment, tackling the most daunting goals. Then there are times... View More
Up until a few years ago, the idea of getting a college degree over the internet may have seemed completely odd to most. Until recently, our notion of receiving a degree or certification was generally... View More
In our culture, social acceptance is fundamental to a person's health and quality of life. Most of us learn this from the day we are born. Rejection has scientifically been proven to be harmful to one's... View More
Our industry has gone through several rounds of evolution. In the beginning, the business model was built on the one-on-one, 60-minute training session model. Later, team training and shorter 30-minute... View More
These days I am all about predictable marketing. I always want to know exactly how I'm going to generate additional consultations each week to ensure our facility keeps growing. Now when I work on producing... View More
There has been a strong movement toward niche training of specialty populations in fitness. Specialty certifications, trainings, workshops and seminars continue to become more readily available to fitness... View More
When many of us get started in the fitness industry, we are ambitious to work with anyone who will let us train them or who will pay for our services. But there will likely come a point in your career... View More
When it comes to growing my personal training business I am all about predictable lead generation. Having the ability to generate client consultations on demand and at a rate that is comfortable for you... View More
I recently was inspired by a feature I read about Lauren Bush Lauren (granddaughter of former President George H.W. Bush, niece of former President George W. Bush and married to fashion designer Ralph... View More
