Purchasing the right insurance coverage is as important to your business's financial health as exercise and eating right are to your physical health. While other activities may be more enjoyable, taking... View More
One thing you have as an independent trainer over the big box gyms is the opportunity to build loyalty within your marketplace. You can establish meaningful relationships with your clients to build a culture... View More
From time to time, big shifts take place in our industry that make the business of personal training more mainstream, more profitable, more systemized, and in this case, easier to market. In recent years... View More
Our industry has gone through several rounds of evolution. In the beginning, the business model was built on the one-on-one, 60-minute training session model. Later, team training and shorter 30-minute... View More
In our culture, social acceptance is fundamental to a person's health and quality of life. Most of us learn this from the day we are born. Rejection has scientifically been proven to be harmful to one's... View More
The biggest challenge that most personal training gyms face is not a matter of prospecting, lead generation or marketing -- rather, they face a problem of retention. Client retention boils down... View More
Business has evolved over the years due to technological advances like the internet, which has increased the mobility of our business life. Most companies are unable to survive without this flexibility.... View More
This article is timely, as just last month I ran an industry survey to more than 50,000 fitness trainers who subscribe to my email messages.The results of the survey might come as a shock to you.More than... View More
What is the single most important thing that makes members happy? Consistency! Consistent products and services are the most important element of running any business. You yourself live by this rule. You... View More
C ontrary to popular belief,the best fitness marketing systemsare not just about running Facebook ads or doing "Deal oftheDay" promotions.Don't get me wrong -- on my blog alone I give away and teachseveral... View More
If you are a recent graduate of a degree program or a newlycertified fitness instructor, personal trainer or strength coach, welcome tothe wonderful and ever-changing world of fitness. Some of us got into... View More
PERSONAL FITNESS PROFESSIONAL (PFP)HELPS THE AMERICAN COUNCIL ON EXERCISE (ACE) REACH ONE MILLION HOURS OF PLEDGED FITNESS TRAINING SERVICES TO NATIONAL GUARD & MILITARY RESERVISTS AND THEIR FAMILIESPFP... View More
In the spirit ofour next issue's focus of building your business, The Go-Giver should be on the bookshelf of all who aspire toachieve any level of success in business and personal growth. The book iswritten... View More
Many fitnessprofessionals are often daunted and overwhelmed by the concept of"marketing." It is often thought of as synonymous with"hard-selling," making quick, pressured sales or simply having agreat... View More
If you're a fitnessentrepreneur, you no doubt understand the value of keeping an optimistic andpositive outlook on how you tackle your daily activities and long term plans. That'swhat keeps you dreaming,... View More
Do you ever feel like the weight of the world is on yourshoulders? Do you walk around feeling like nothing will get done unless you doit personally? Do you wish that there were 34 hours in the day instead... View More
Ourindustry has proven that peopleloveto exercise in groups. Today'smoreprogressive health clubsandworkout facilities are makingdramaticchanges in their layoutsandalso in their target markets tooffertheir... View More
Over the last several years, more and more tools and gadgetshave been addedto a fitness professional's toolbox. With the clutter in ourtoolboxes, we oftenforget the tools that got us to where we are.Let's... View More
WhenI was first certified, I was under the impression thatmyknowledge base and my ability to identify muscularimbalancewas going to help me get more clients.Iwas wrong and ultimately felt frustrated by... View More
Much has been written about getting past "plateaus." The concept assumes that at one time, you were actually moving in a positive direction and that you are now... stuck. It is frustrating beyond belief... View More
