Did you ever hear the analogy of the shoemaker with holes inhis shoes? ...or the dentist with bad teeth?Too often professionals find themselves too busy taking careof their businesses and their clients... View More
C ontrary to popular belief,the best fitness marketing systemsare not just about running Facebook ads or doing "Deal oftheDay" promotions.Don't get me wrong -- on my blog alone I give away and teachseveral... View More
We live in a country obsessed with weight! The statistics show that two-thirds of Americans are overweight or obese with nearly one-third falling into the obese category. As personal trainers, you see... View More
IN an industry with no state licensure and no trueregulation over certifications, any and everyonecan seemingly become a personal trainer.For most companies, an exercise science degreeis not required and,... View More
If you are a recent graduate of a degree program or a newlycertified fitness instructor, personal trainer or strength coach, welcome tothe wonderful and ever-changing world of fitness. Some of us got into... View More
Many fitnessprofessionals are often daunted and overwhelmed by the concept of"marketing." It is often thought of as synonymous with"hard-selling," making quick, pressured sales or simply having agreat... View More
In the spirit ofour next issue's focus of building your business, The Go-Giver should be on the bookshelf of all who aspire toachieve any level of success in business and personal growth. The book iswritten... View More
PERSONAL FITNESS PROFESSIONAL (PFP)HELPS THE AMERICAN COUNCIL ON EXERCISE (ACE) REACH ONE MILLION HOURS OF PLEDGED FITNESS TRAINING SERVICES TO NATIONAL GUARD & MILITARY RESERVISTS AND THEIR FAMILIESPFP... View More
If you're a fitnessentrepreneur, you no doubt understand the value of keeping an optimistic andpositive outlook on how you tackle your daily activities and long term plans. That'swhat keeps you dreaming,... View More
Do you ever feel like the weight of the world is on yourshoulders? Do you walk around feeling like nothing will get done unless you doit personally? Do you wish that there were 34 hours in the day instead... View More
Ourindustry has proven that peopleloveto exercise in groups. Today'smoreprogressive health clubsandworkout facilities are makingdramaticchanges in their layoutsandalso in their target markets tooffertheir... View More
WhenI was first certified, I was under the impression thatmyknowledge base and my ability to identify muscularimbalancewas going to help me get more clients.Iwas wrong and ultimately felt frustrated by... View More
Over the last several years, more and more tools and gadgetshave been addedto a fitness professional's toolbox. With the clutter in ourtoolboxes, we oftenforget the tools that got us to where we are.Let's... View More
Much has been written about getting past "plateaus." The concept assumes that at one time, you were actually moving in a positive direction and that you are now... stuck. It is frustrating beyond belief... View More
This month, Dietary Supplement University is "diggingin" to one of the most popular dietary supplements to date. And for goodreason -- there's actually research to support it: Creatine monohydrate. First,some... View More
As the seasons change from winter to spring, it is a natural time of year to "clean up" your life. Your house, your garage and your wardrobe... why not do the same with your business? It seems to be a... View More
As fitness professionals,we should always be looking for that next tool or training method that willhelp our clients achieve a higher level of success. Whole Body Vibration (WBV) notonly helps our clients... View More
Do you find yourself in awe when you're watching someone who's incredibly great at what they do? Maybe it's an amazing musical talent or an athlete who seems to be light years above the competition like... View More
"Pushups for Charity is a great way to get the public involved in fitness and support a VERY worthwhile cause… the Wounded Warrior Project." – President George H.W. Bush See the video... View More
Each morning at 5:30, I meet 60 women in a parking lot who are anticipating an hour of high-intensity, fat-incinerating, body-shaping, heart-enhancing, energy-boosting, muscle-strengthening and life-changing... View More
