By Topic: Business Solutions

By now I think we've all heard of the plastic gift card, but just in case you haven't let me briefly explain what they are and how they've been used ...There are a number of manufacturers online that can... View More

When I first started in the fitness industry there were no marketing tools, business gurus, or any of the exciting business building methods and ideas that we seem to have at our disposal today. (Or if... View More

The Evaluation Most personal trainers make the mistake of using the evaluation/assessment as the measurement session and then workout immediately following. The question is: how can you train someone you... View More

If there is one thing that's true it's that personal trainers generally find it difficult to continually attract and find new clients. It doesn't have to be this way.First, you need to think about what... View More

How would you like to create an unending supply of social proof, dozens of raving fans and create several referral leads with very little effort? One of my top coaching clients has been doing something... View More

Did you ever hear the analogy of the shoemaker with holes inhis shoes? ...or the dentist with bad teeth?Too often professionals find themselves too busy taking careof their businesses and their clients... View More

(If you missed Part 1 inthe July-August issue of PFP, check it out here)A famousphilosopher once said, "Quality is not an act, it is a habit." Withthat habit of quality, one must "inspect" what they "expect."In... View More

How do you get clients to eat right? That is one of the toughest questions that trainers face throughout their career. As a studio owner and former editor of PFP, I've spoken with countless trainers and... View More

We live in a country obsessed with weight! The statistics show that two-thirds of Americans are overweight or obese with nearly one-third falling into the obese category. As personal trainers, you see... View More

IN an industry with no state licensure and no trueregulation over certifications, any and everyonecan seemingly become a personal trainer.For most companies, an exercise science degreeis not required and,... View More

We have witnessed an explosion of new equipment and training methods over the years. One of my favorite fitness workouts involves the stability ball. Although the ball has been a part of training for a... View More

Why Belonging to a Mastermind Group or Coaching Program Could Be Exactly What You Need By Pat Rigsby There's a popular saying that says that two heads are better than one. The truth to this old adage is... View More

There comes a time in most careers when you contemplate your next step. Do you stay in the rank and file and continue to hone your skills, strive for a management position, executive status or perhaps... View More

Purchasing the right insurance coverage is as important to your business's financial health as exercise and eating right are to your physical health. While other activities may be more enjoyable, taking... View More

One thing you have as an independent trainer over the big box gyms is the opportunity to build loyalty within your marketplace. You can establish meaningful relationships with your clients to build a culture... View More

From time to time, big shifts take place in our industry that make the business of personal training more mainstream, more profitable, more systemized, and in this case, easier to market. In recent years... View More

Our industry has gone through several rounds of evolution. In the beginning, the business model was built on the one-on-one, 60-minute training session model. Later, team training and shorter 30-minute... View More

In our culture, social acceptance is fundamental to a person's health and quality of life. Most of us learn this from the day we are born. Rejection has scientifically been proven to be harmful to one's... View More

The biggest challenge that most personal training gyms face is not a matter of prospecting, lead generation or marketing -- rather, they face a problem of retention. Client retention boils down... View More

Business has evolved over the years due to technological advances like the internet, which has increased the mobility of our business life. Most companies are unable to survive without this flexibility.... View More