Personal trainers are experts in developing workouts that work, but creating ads is a whole different skill set that most trainers learn by trial and error and at a high cost of time and dollars. Are you... View More
Since your training session is the actual product you're selling as a personal trainer, paying attention to how it's designed is one of your most important tasks. The goal of any trainer that wants to... View More
Our clients cooperate with what we ask of them. Keeping regularly scheduled appointments, showing up on time for their appointments and giving 24-hour notice if they must cancel all make us happy. But... View More
It's one thing to whip up workout after workout for your clients. It's another to own and operate a fitness business. Creating the vision, raising money, finding the location, building out the space, branding,... View More
There's plain sight, and then there are the most powerful thoughts that can steer and redirect the course of a business: insights! Hindsight is valuable. It's the reassessment of the relationship when... View More
It's a litigious society. We've all heard the saying. In a field like personal training where there is tremendous one-on-one interaction in both a physical and psychological manner, the opportunities for... View More
It is a common occurrence for a man and woman to wish to workout together, particularly when they have a joint goal such as losing weight. The challenge for the fitness professional is to design an exercise... View More
You will want to try these recipes for the delicious, nourishing, wholesome goodness. From buckwheat pancakes to southwestern turkey chowder, this book includes whole-grain recipes for everything from... View More
Have you ever walked into a health club and noticed immediately that everything seemed to flow perfectly, that every single employee you encountered seemed to know their job inside and out and could perform... View More
I am beginning this article less than an hour after retuning from a 90-minute bike ride on an absolutely perfectly sunny day with a clear blue sky, a cool breeze and rolling terrain covered in bright green... View More
Marketing is an evil word to some personal trainers, but lacking effective marketing skills can cost them their career. This book covers marketing in a language anyone can understand and disseminate. Not... View More
Gregg and Fatima expertly demonstrate both foundational as well as advanced combo exercises using a body bar. There is an excellent progression which starts with basic moves broken down in detailed descriptions... View More
As millions of Americans cut down on carbohydrates and sugar, the sales of artificial sweeteners have been booming! Some people worry about artificial sweeteners — possibly because they are called... View More
There are three distinct areas of exercise as it relates to health care and reimbursement. Most trainers and fitness professionals are aware of cardiac rehab, which actually began in the US in the 1960s... View More
As fitness professionals, you know more than anyone how important physical fitness is to overall wellness. With the rise of obesity and society's consistent embrace of fast-food indulgencies, the fitness... View More
In 1986, I opened AYC Health & Fitness, the first personal fitness training center in theKansas City area. During the past 22 years, I've built my business by establishing long-term relationships... View More
The water is hot this summer, and more and more people are turning to aquatic fitness to achieve their health and fitness goals. With over 6.6 million people training in swimming pools across the United... View More
If you know I like to add a bit of spark to any presentation, so I initiated the Forum at the 2007 IHRSA Conference in San Diego by explaining that I would share personal opinions based on my own experiences,... View More
