With the growing number of personal trainers and gym facilities, establishing your services as superior and more unique than your competitors' is a vital need. This is especially true for the single trainer... View More
When I was first asked to write a piece about online marketing for fitness professionals, it seemed easy enough. I mean, that's what I do for a living, right? I consult with personal trainers and others... View More
Weight loss and healthy eating seems so simple: Eat fewer calories than you expend, and you will lose weight. But ask any of the 50 million individuals who are attempting to lose weight each year, and... View More
At my barbershop recently, I observed an interesting phenomenon. All the barbers there will cut the hair of anybody that walks through the door. Every new customer is an adventure in haircutting for them,... View More
This book covers age-appropriate activities and how to successfully set up the environment, equipment and drills so that children enjoy exercise and get the most valuable from their experience. Scott and... View More
The author of this book has 25 years of experience practicing and teaching whole-foods preparation, internal body detoxification, yoga and meditation. As a certified nutritional counselor, natural foods... View More
As a pudgy high schooler in the 70s, fitness was not very important to me. We didn't really consider anyone "heavy" or "skinny" back then. Upon starting college, weight became more of an issue. The gym... View More
The NSCA Certification Commission recently conducted a national job analysis survey (JAS) of strength and conditioning and personal training professionals to revalidate the Certified Strength and Conditioning... View More
Personal trainers are experts in developing workouts that work, but creating ads is a whole different skill set that most trainers learn by trial and error and at a high cost of time and dollars. Are you... View More
Since your training session is the actual product you're selling as a personal trainer, paying attention to how it's designed is one of your most important tasks. The goal of any trainer that wants to... View More
Our clients cooperate with what we ask of them. Keeping regularly scheduled appointments, showing up on time for their appointments and giving 24-hour notice if they must cancel all make us happy. But... View More
It's one thing to whip up workout after workout for your clients. It's another to own and operate a fitness business. Creating the vision, raising money, finding the location, building out the space, branding,... View More
There's plain sight, and then there are the most powerful thoughts that can steer and redirect the course of a business: insights! Hindsight is valuable. It's the reassessment of the relationship when... View More
It's a litigious society. We've all heard the saying. In a field like personal training where there is tremendous one-on-one interaction in both a physical and psychological manner, the opportunities for... View More
It is a common occurrence for a man and woman to wish to workout together, particularly when they have a joint goal such as losing weight. The challenge for the fitness professional is to design an exercise... View More
You will want to try these recipes for the delicious, nourishing, wholesome goodness. From buckwheat pancakes to southwestern turkey chowder, this book includes whole-grain recipes for everything from... View More
Have you ever walked into a health club and noticed immediately that everything seemed to flow perfectly, that every single employee you encountered seemed to know their job inside and out and could perform... View More
I am beginning this article less than an hour after retuning from a 90-minute bike ride on an absolutely perfectly sunny day with a clear blue sky, a cool breeze and rolling terrain covered in bright green... View More
Marketing is an evil word to some personal trainers, but lacking effective marketing skills can cost them their career. This book covers marketing in a language anyone can understand and disseminate. Not... View More
