Think of some the most recent personal training ads you've seen. Chances are, they are dense with copy, promising "muscular hypertrophy" and topped with a bicep-flexing photo of the shirtless trainer.... View More
If you're looking to hire a nice, cheery person to neatly put things in boxes and stick shipping labels on packages, you run an ad, conduct a few interviews and hire the best candidate. It's easy. ... View More
Two years ago, as I sat waiting for a doctor's appointment, I did what most people do: I picked up the magazine from the top of the pile and settled in for my typically long wait. I had very little interest... View More
Raw foods, and green foods in particular, have been consumed since the beginning of time. Hunter-gatherer tribes depended as much, if not more, on what staples they could forage in the wild as what they... View More
Well before you became a trainer, you probably noticed people who descended upon the gym in droves every January. By March, they were long gone. Looking back with the knowledge I've gained, I wonder how... View More
It takes passion, knowledge and salesmanship to make it as a personal trainer. Now it's time to use these same competencies to achieve a new personal best in your income, the factor that allows you to... View More
A successful personal training business requires trust and respect between the client and the trainer. Similarly, the relationships between the trainers and the training business employing them must... View More
One of the biggest mistakes fitness experts make is failing to stay in contact with their clients and prospects. And even when they do send newsletters to their list, most trainers make serious mistakes... View More
A Similar PhenomenonIn 1911, researchers begin taking special interest in a horse owned by a German mathematician named Von Osten. The horse, aptly named Clever Hans, was reported to able to count, add,... View More
We all know that sleep is absolutely critical to feeling and looking our best every day. Quality and quantity of sleep takes front and center stage when it comes to our physical, mental and emotional performance... View More
When new clients hand fitness professionals their credit card, they are ready to change. But too often, our clients do not have the necessary tools for behavior change, resulting in these clients becoming... View More
When looking at improving your business, your net profit is absolutely critical, as it determines the fiscal success of your business. Obviously, net profit is when you take all your revenue generated... View More
It's the age-old question, "How do you help clients reach personal goals if they won't help themselves?" Odds are you have struggled with this question before. As a new trainer, you may have continued... View More
The personal training industry has more than doubled in recent years. New gyms, studios, franchise business models and countless other opportunities are available to personal trainers today. With so many... View More
The fitness industry is an industry of deception and broken promises. It is filled with companies creating products that do not work. There are dozens of so-called "fitness marketing professionals" that... View More
Don't let the name fool you. Online personal training is not just for remotely training clients on the Internet anymore. Sure, any independent trainer or fitness facility operator can launch their own... View More
Being fitness entrepreneurs, whether as studio owners, mangers or independent trainers, we all want to achieve record-setting profits in our personal training businesses. Many people think that by bringing... View More
Metabolism is almost a mythical word. Everyone talks about it, yet few really know what it is. In fact, it's not uncommon to hear clients say things like, "My metabolism is slow," "I shut down my metabolism... View More
Kim's Notables: I am the owner of Xtreme Transformations, a 2,400 square foot fitness center in Buford, Georgia, where I serve as a personal trainer to clients aging from 10 to 75 years of age, putting... View More
