When new clients hand fitness professionals their credit card, they are ready to change. But too often, our clients do not have the necessary tools for behavior change, resulting in these clients becoming... View More
When looking at improving your business, your net profit is absolutely critical, as it determines the fiscal success of your business. Obviously, net profit is when you take all your revenue generated... View More
It's the age-old question, "How do you help clients reach personal goals if they won't help themselves?" Odds are you have struggled with this question before. As a new trainer, you may have continued... View More
The personal training industry has more than doubled in recent years. New gyms, studios, franchise business models and countless other opportunities are available to personal trainers today. With so many... View More
The fitness industry is an industry of deception and broken promises. It is filled with companies creating products that do not work. There are dozens of so-called "fitness marketing professionals" that... View More
Don't let the name fool you. Online personal training is not just for remotely training clients on the Internet anymore. Sure, any independent trainer or fitness facility operator can launch their own... View More
Being fitness entrepreneurs, whether as studio owners, mangers or independent trainers, we all want to achieve record-setting profits in our personal training businesses. Many people think that by bringing... View More
Metabolism is almost a mythical word. Everyone talks about it, yet few really know what it is. In fact, it's not uncommon to hear clients say things like, "My metabolism is slow," "I shut down my metabolism... View More
Kim's Notables: I am the owner of Xtreme Transformations, a 2,400 square foot fitness center in Buford, Georgia, where I serve as a personal trainer to clients aging from 10 to 75 years of age, putting... View More
PFP is proud and honored to present our first-ever Lifetime Achievement Award to Phil Kaplan, who we consider to be the Father of Personal Training. Because of his lifetime commitment to elevating the... View More
Health clubs are enjoying a robust growth, according to the International Health, Racquet & Sportsclub Association (IHRSA), with memberships up more than 30% since 2000. In the past year alone, this... View More
It is well documented that while exercise may not cure many of the illnesses and diseases that are brought on by aging, it can definitely help to slow down or even reverse some of the adverse affects... View More
From the perspective of your prospects and clients, expertise is not a point of value nor of differentiation, it is merely the minimum criteria to allow you entry into the marketplace. The market does... View More
One of the most important characteristics that separate the great trainers from just the good ones is the ability to understand what's really working and to project the fitness trends to come in the months... View More
It is well documented that while exercise may not cure many of the illnesses and diseases that are brought on by aging, it can definitely help to slow down or even reverse some of the adverse affects that... View More
Positive psychology, simply stated, is the science of strengths and positive characteristics. It is, in fact, a relatively new field, being officially established by renowned psychologist and former American... View More
Positive psychology, simply stated, is the science of strengths and positive characteristics. It is, in fact, a relatively new field, being officially established by renowned psychologist and former American... View More
opened a personal training studio. He had a monthly net of roughly $11,000 and toed the line of negative cash flow for his first 12 months in business. However, things began to border on desperate, and... View More
In the fitness world, the slogan, "No pain, no gain," means if you work hard enough at your exercise and diet regimen, eventually it will pay off for you. But in the world of managing employee benefits... View More
Today, the adult fitness group, including the expansive generation of baby boomers as well as an increasing number of generation x, is looking for a fitness program that goes beyond just improving... View More
