This exercise is an excellent choice to target upper body strength and core stability. Proprioceptive deficits and poor core stability can cause energy leaks and increase injury risk... View More
The variables are personal, emotional and deeply human. The product isn’t just a service — it’s an experience. Your “inventory” walks through the door every day with its own... View More
Ask many trainers a question involving what the “best exercises” are and they’ll usually say “it depends,” and leave it at that, as though they’ve just said something... View More
First off, who is a senior these days? If you ask one 65-year-old they will tell you they are not even close to a senior, but the next one totally believes and embraces the term. Some 55-year-olds thi
Strategies to help fitness professionals, regardless of market or level of expertise, attract quality prospects and convert them into paying, loyal clients... View More
The pelvic floor does not function in isolation; it continuously responds to sensory information coming from the ground up. Our feet provide the nervous system with constant feedback about pressure, b
The fitness industry is a rewarding field, but the last few years, it feels like the pendulum has swung too far in the direction of flashy marketing, gimmicks and online fitness influencers... View More
Over the years, I’ve developed a few simple questions that quickly reveal who’s a real pro and who’s just playing the part. These are the questions I use to save time when deciding who... View More
The real skill today isn’t chasing every new idea; it’s knowing what actually matters, what’s noise and where trainers should invest their limited time, energy and money... View More
Winter is upon us, just about everywhere in North America this week! So lets look at some simple at home exercises any of your clients can do, but with a cognitive twist.When we add a little brain ch
The fitness industry has been shifting toward models that feel more open and less restrictive, and usage-based pricing is at the center of that change... View More
Today, we offer a simple reset to take you out of burnout mode and back into intentional mode — where your content works for you, not the other way around... View More
Leadership isn’t supposed to be easy. It requires clarity, action and a lot of energy. Once you accept that, you can settle in and actually enjoy the ride... View More
As fitness professionals, program design to preserve muscle mass and strength while offsetting sarcopenia is a natural tendency. While strength training is essential, it is only half of the equation... View More
