Most professional organizations and certifying bodies have a code of ethics or conduct — a set of standards we’re expected to uphold in our daily practice. They establish expectations for professi

Being excellent at the craft doesn't teach you the business, and knowing business, generally, doesn't teach you this business. But that's not a discouraging thing to realize — it's a useful one... View More

Because there is no single blood test or imaging scan for diagnosis, identification relies largely on clinical symptom evaluation, often leaving individuals undetected or misdiagnosed for years... View More

Megan Johnson McCullough shares the decisions, lessons and course corrections that helped her build a sustainable fitness business — and what other trainers can take from her journey... View More

For independent fitness professionals, growing a business doesn’t always mean finding more money for advertising or spending more hours on social media. Sometimes one of the best ways to reach new... View More

You set up your Instagram account, you tested a few Facebook ads and perhaps you even registered your studio on Google Business Profile hoping to get a few more clicks; however, the leads... View More

Are you getting out in your local community and speaking?... View More

Overcoming asymmetrical quad weakness is essential when attempting to optimize or restore knee function following an injury, surgery or as part of a training plan... View More

A recent study suggests that supervised high-intensity exercise may complement mental health treatment — but the findings require some context.The randomized trial involved 34 university students... View More

In fitness and rehabilitation settings, a new pattern is emerging. Clients taking GLP-1 medications, such as semaglutide or tirzepatide, are losing weight, moving more easily, and often re-engaging in... View More

What the Research Says:The American College of Sports Medicine’s updated resistance-training position stand reinforces a straightforward message: For most healthy adults, regularly training all majo

Over the past two decades, the youth fitness and sports performance landscape has changed dramatically. What was once an emerging niche has evolved into a significant opportunity for fitness professionals

There is a massive shift taking place in consumer behavior. The client has changed. What they value has changed. Where they spend their money has changed. And our business models need to change with them

Protein is one of the three foundational macronutrients and plays an important role in satiety, preserving lean mass during weight loss, and building muscular size and strength... View More

150 minutes of moderate aerobic activity per week, or 75 minutes of vigorous… but who determines what is moderate and what is vigorous?... View More

AI can many things. It can write a workout. It can suggest exercises, calculate macros, analyze data and generate a 12-week training plan in seconds.But can it recognize when someone needs encourageme

A client steps on the scale after weeks of consistent training and is disappointed. The number hasn't changed, even though they're stronger, moving better, and their clothes fit differently. As a fi... View More

The fitness industry does an exceptional job developing great trainers. It does a poor job developing great operators. That gap: between knowing how to build a body and knowing how to build a business... View More

Although ALS is relatively rare, personal trainers may encounter clients living with the disease or working through its early stages... View More

The Problem Rent, insurance, software, continuing education, and just about everything else costs more than it did a few years ago—but many trainers are still charging the same rates they did before... View More