There's an old saying that you can get it cheap, fast and high-quality, as long as you pick any two of the three. But with new guerilla marketing techniques, you can truly have it all. What Is Guerilla... View More
In the increasingly competitive fitness industry today, an emerging client is the injured athlete. Whether discussing an adolescent soccer player recovering from a knee injury or the middle-aged adult... View More
Few topics get me riled up like that of exercise gimmicks and the outlandish claims made by their promoters that saturate the fitness industry. Spend a few sleepless hours watching infomercials this weekend,... View More
Competition is a good thing. No, there is no typo in this statement. I did not forget the not. I firmly believe that competition in business is a good thing and that it can greatly benefit your business.... View More
Before I continue, allow me to point out the difference between uncovering the abdominals and conditioning the abdominals. Uncovering involves fat loss in the midsection, while conditioning involves training... View More
There has been a lot of skepticism around magnetism over the last decade. Many of you have probably heard many claims, and maybe some of these you couldn't even explain, except by ascribing them to the... View More
There is nothing more frustrating than making the effort to get your clients in better shape, only to find them sidelined from your routine by a back injury. While people tend to recognize the risk of... View More
There has been a lot of skepticism around magnetism over the last decade. Many of you have probably heard many claims, and maybe some of these you couldnt even explain, except by ascribing them to the... View More
Robyn Naymick-White has been drawn to physical activity for as long as she can remember. "I was a competitive skater, played softball, ran track and danced in the local ballet company," she says.... View More
What is Core Movement?The visible motion we see is the result of voluntary movement of superficial muscles. The beauty of that movement relies on complex patterns deep within the CNS (central nervous system).... View More
Finding quality employees is a major concern across all sectors of business. In 1999, futurists predicted that a labor force shortage would become a crisis in the US by 2010. We are only in 2008,... View More
Human beings are social creatures, and many of us require motivation from others before embarking on a successful weight loss regimen or a fitness contest — it is extremely easy to give in or give... View More
Fitness trade journals report a 50% growth in Pilates from 1999. Both consumers and trainers have been educated by fitness journals, magazines and the standard media hype. Pilates has been touted as the... View More
If losing weight were easy, two out of three Americans would not be overweight, and one out of three would not be obese. The only thing more difficult than losing weight, though, is not regaining some... View More
Most fitness professionals not only want to grow but also excel in their chosen fitness field and be recognized for their accomplishments. Being provided with opportunities to develop both professionally... View More
Let's imagine you begin your first day at a new health club, and you're the personal trainer hired to do the "intake" interviews with all new members. "Hello," you appropriately begin with your first appointment.... View More
Athletes at all levels of competition continue to search intently for nutritional strategies, which may confer athletic performance and recovery benefits. We are operating in an era of unprecedented... View More
Through both my articles and seminar series, I discuss the Art of Coaching quite frequently. The Art of Coaching infers that it is not what you know as a coach that matters its how you can relay it to... View More
Jimi delivers to trainers the basic principles for success based on his experience as a professional wrestler and personal trainer. Some of the topics covered include: believing what you say, doing what... View More
We all know that member retention is one of the keys to a successful club. The difficult part is how to keeping your members from going to the newer, bigger club down the street. The truth is they don't... View More
