One of the most rewarding things about being a personal trainer is the experience of positively impacting your clients' lives. It is even more inspiring when you see this impact being spread through your... View More
Whenever I come into contact with a coach or trainer who preaches the virtues of machine-based strength training for young athletes, the same argument is typically offered: machines are safer for kids... View More
The word "certification" headlining an article is enough to send shivers up my spine. It's a tired, controversial subject and has been unfairly scrutinized at times, although there are admittedly abuses... View More
Thanks to today's relatively cheap technology, every fitness expert has the potential to be an online celebrity. From YouTube videos to blogs, you have the opportunity to be discovered by countless potential... View More
Acquiring clients may not seem effortless to you, but I have a feeling that if Sherlock Holmes, the remarkable detective in Sir Arthur Conan Doyle's murder mysteries, were commissioned to attain clients... View More
The goal of all local marketing initiatives — and the goal of this article — is to help you drive in new business. So how can small businesses avoid the common local marketing pitfalls that... View More
Yoga is more popular that ever. Why? Yoga provides a total body workout that enhances strength, cardiovascular condition, balance and flexibility. It also enhances bodily awareness, increases physical... View More
If I told you stretching was good for you, I would certainly be stretching the truth. There are many accepted ways of facilitating muscle lengthening,... View More
This book is targeted to men and is based on hundreds of interviews with coaches, trainers and body builders. The workouts consist of three 30-minute workouts a week, and the diet is based on glycogen... View More
This book is the bible for anyone wanting to not only survive but soar in the health club business. We all know retention is a major key to our success, yet many of us have dismal retention rates.... View More
As personal trainers, were very used to the one-on-one relationship, but the minute we hang a sign outside our own training studio or gym, things change. Trying to go it alone isnt just lonely it can be... View More
Nearly 80 million US adults have cardiovascular disease (CVD), resulting in a 314 billion dollar price tag. So it is no wonder that those in the fitness industry are on a constant mission to improve those... View More
Since there are more than 77 million tennis enthusiasts in the US, according to Sports Illustrated, and tennis is the number one female sport in the US, there is a good chance you have a client who plays... View More
This book gives 121 prescriptions for longevity, and each page includes one tip that is easy to read and understand. Everything from detoxification to dental hygiene is extensively covered! Click here... View More
This book is a womens guide to turning back the clock by boosting their metabolism. The authors are solid researchers and practitioners in the fields of strength training and medical exercise program development,... View More
This book not only provides a variety of indoor and outdoor exercise routines using various modalities, it includes activities for recovery, injury prevention and cross-training and sound nutritional advice... View More
This is a practically written book that addresses and provides solutions to the difficult-to-avoid issues that fitness professionals face in their daily challenges when trying to get results, be productive,... View More
This manual shows how to use relaxation, reorganizing the mind, positive affirmations and visualization to help overcome cravings. Rob also covers overeating at meal times, the emotional discomfort of... View More
After five years as Club Manager, you are promoted to Vice President. Your first task is to fill your position and find someone to manage the club. Do you: · Promote... View More
Note to readers: extended content is in teal. A fellow trainer and studio owner recently asked me to review a marketing piece he created that was generating dismal results. The piece was meant... View More
