Friend Trainer The negative image of "Friend" is where many trainers fall into, and it's a trap that's hard to avoid. We all do eventually become very comfortable around our clients, and at that point,... View More
The only thing worse than losing a client to an injury is losing a client to an injury you caused! About 30 years ago, we learned that straight-legged sit-ups were bad for us because it caused back... View More
A great gift for clients and a necessary reference for trainers, The CalorieKing Calorie, Fat & Carbohydrate Counter, 2008 Edition is an easy-to-use guide that quickly answers specific nutrition questions... View More
As trainers, most of us have worked extensively with BOSUs; however, its often necessary to incorporate new ideas to the countless BOSU exercises in our repertoire. Get on it! BOSU Balance Trainer offers... View More
In personal training — or in any exercise, for that matter — it is crucial to avoid reaching a plateau in one's regimen. Your client has specifically sought out your expertise and has a certain... View More
Editor's note: This article is the first in a series that outlines steps and key concepts for the trainer who has the desire to tackle the youth obesity epidemic. Youth obesity has become the epidemic... View More
Receiving referrals from physicians not only improves your fitness business, it also helps you build credibility and respect throughout your community. However, not all physicians will be ready and willing... View More
Retaining and attracting clients today requires more than superior client training sessions or a state-of-the-art studio. To stand out from your competition, you must utilize advanced online technology... View More
"Hello, I'm raw material with desire, integrity and hunger." That quote is precisely what we'd like to find emanating from the darkness in mining for human capital. For those who are presently accomplished... View More
When it comes to nutrition, some fitness professionals are afraid to utter a word, whereas others perform detailed analysis, offer individualized advice and devise complete meal plans. Confusion can exist... View More
If following a set of instructions was all people needed to get fit, we'd all be in our living rooms watching leotard-clad instructors on television. After all, toning up this way is cheap and convenient,... View More
Have you ever thought about the significance of a mission statement, your personal representation for your existence as a professional? By knowing and understanding your own or your teams mission statement,... View More
We're all familiar with training in our 'fat-burning' zone. But did you know that your fat-burning zone should be experienced throughout the day, even when you're not exercising? In fact, one of the biggest... View More
Why Your Website's Appearance Matters — But Less Than You Think By Lynn VanDyke There are many components to a website. Here are a few examples: 1) Design —... View More
When someone first starts an exercise program that you have created, they will probably see some pretty good results for the first three to six weeks. After that, it is very common that every three to... View More
As a club owner, manager or other staff member, have you ever wondered what seniors look for in a health club? Obviously, with the growing older adult population, this should be a concern for your facility.... View More
Dr. Singh presents simple steps for health that elude most of us. This book blends modern science and traditional philosophy for the essentials for mental, physical and spiritual health. This book is an... View More
Have you ever noticed the way your body just loosens up when your favorite song comes on? It doesn't matter if you're in the car or cleaning the house, you just feel compelled to move it! It works the... View More
