Whether you’re seeking your very first client or just need some fresh ideas to get new business, here are 10 strategies that may inspire you... View More
When it comes to the world of fitness, nothing speaks louder than results. It's what your clients want, and it's what your prospects want to see... View More
By understanding that the best experiences are those which appeal to multiple senses, you are poised to put your gym in a class of its own... View More
Fitness professionals will not get along with every client, but there are ways of dealing with difficult clients that can make life easier... View More
For years, I used the words "coach" and "trainer" interchangeably. I didn't realize the difference until my first interview for a personal training job. I fed the gym owner some cringe-inducing cliché... View More
You. You are fat. Your clients are fat, and as a matter of fact so is your mother. The real question is why are we so offended by the mere mention of the word fat? Like it or not, fat is the third most... View More
The time for on-site corporate fitness is now! In this article I'm going to share with you some of the key information that defines the critical differentiation you must have to set you apart from other... View More
