Feb. 10 2010
We've all had whiny clients. You know, the ones who always tell you thatthis hurts or that it's uncomfortable, or that there is some reason they whyit's tougher on them than it is on anyone else. Because... View More
Feb. 3 2010
Itis now 2010. Health clubs and fitness studios across the countryarecurrently dealing with an influx of members. Their desireisto conquer New Year's resolutions. Sadly, seven out of 10 peoplestartwith... View More
Feb. 3 2010
Motivationis a fickle thing. Like any emotion, it's unreliable. Yet it stillcolorsso much of our life experience, and it's a primary element that we, asfitnessprofessionals, are charged with bringing into... View More
Feb. 3 2010
450personal trainers were asked what their primary challengeisin building a lucrative and secure fitness future,and374 of them agreed that the greatest challenge is theacquisitionof new clients.Thatsimple... View More
Jan. 29 2010
Motivation doesn’t work. It is an emotion: “I feel motivated.” And anyone over the age of 19 knows that emotions are fickle, subject to change for no apparent reason. It doesn’t... View More
Jan. 15 2010
After being in the fitness business for years, it’s easy to get a little jaded toward New Year’s resolutions. When 95% of people go back to their old habits by February and gyms that are packed... View More
Dec. 28 2009
…that I listen to.” I remember the day a client told me this. I had just ordered up another round of grueling upper-body exercises. He uttered these words through teeth clenched with determination... View More
Dec. 23 2009
Weall love this time of the year. The holidays are coming, and New Year'sisright around the corner. Clients will be making their resolutions and justflockingto us, right? Wrong! People are not flocking... View More
Dec. 23 2009
An engine has many different mechanical components that lead to a car’s overall performance. Just like engines, incentive programs come in all shapes and sizes. While incentive programs have many... View More
Nov. 18 2009
Looking around, it is obvious the holiday season is upon us. I am already seeing Christmas decorations in the stores, hearing Christmas music playing while on hold and televisions already boasting of the... View More
Nov. 13 2009
I just finished a training session with a client who has lost more than five percentage points of body fat and about 25 pounds and has gained a renewed sense of herself and her amazing potential - all... View More
Oct. 14 2009
In every training certification I've seen, the importance of planning and documenting a client's workout and improvement is well-stated. However, it's easy, especially with long-term clients, to slip into... View More
Oct. 5 2009
Using humor in your personal training sessions By Anthony Goldsmith My father often used humor in his workplace. This made him very popular with his co-workers, made it a fun place to work and also made... View More
Sept. 9 2009
The one thing that really attracts all of us to someone else is feeling like that person really, really likes us. Think about it. It doesn't matter whether you are dating or creating a professional client... View More
Aug. 8 2009
We work so hard to try and figure out the magic marketing equation that it seems counterintuitive to ever, ever fire a client. After all, somebody paying you good money for that hour - no matter how annoying... View More
July 15 2009
Keeping a perspective on who we are and what we do is sometimes very difficult simply because of the nature of our business and how long we have been doing this. Because we work with one of the most intimate... View More
June 10 2009
Each time I get feedback from clients on what a difference I've made in their lives, I'm amazed. All I do is listen to my clients, address their needs, provide them with fun and effective workouts and... View More
May 28 2009
Imagine how successful you would be - as a trainer, spouse, parent, employee, business owner and friend - if you gave everyone who walked into the room as much genuine enthusiasm and love as your dog gives... View More
May 26 2009
It's easy to sell personal training when a prospect approaches you, check-in-hand and committed to making a positive change in his or her life. The most effective (and well-paid) trainers, however, can... View More
April 15 2009
Getting clients is a lot like bird-hunting. Any bird hunter will tell you that even if you know how to get the birds, you still need a "bird-dog" to bring them to you. A "bird-dog" is also a way to describe... View More