June 25 2015
If you're ready to get over your fear of the written word, here are five tips that make up the successful fitness copywriting formula... View More
May 25 2015
It's so overused, overanalyzed and ruthlessly abused, the word hardly says anything anymore... Marketing. What does it even mean? Well, one thing I can tell you is that, as far as your business and mine... View More
April 25 2015
Isn't it crazy that two words can trigger vivid imagery of extreme action sports and even elicit a physiological response?... View More
March 25 2015
When the right people are found, the investment of formal fitness education and training is much easier to swallow... View More
Feb. 25 2015
With mistakes come progress and valuable lessons... View More
Jan. 25 2015
When I think of copywriting and personal trainers I think of that classic Star Trek line, "for God sakes Jim I’m a doctor not a copywriter!"... View More
Dec. 25 2014
It costs too much money to maintain the frequency you need to grow a true fitness brand identity in your local marketplace... View More
Nov. 25 2014
There are a lot of mediums available these days to personal trainers, and all can have their benefits... View More
Oct. 25 2014
Your success as a fitness professional is not determined by how long you spend working but by what you choose to do with your time... View More
Sept. 23 2014
Meet Mary.Mary is 38 years old, she lives in a nicer-than-average home in the suburbs. She has two wonderful children, Alec and Maryanne, they're 16 and 14. Mary wishes she could lose 30 pounds, but of... View More
Aug. 25 2014
This column will address two uniquely different but very important things. Both which I believe can be addressed by continually asking yourself if your business fulfills one very important question. But... View More
July 25 2014
Just a couple of years ago my team and I decided to have a very bold statement made into vinyl lettering and placed on the wall in the reception area at One-to-1 Fitness. "To help 10,000 residents reach... View More
June 25 2014
I have a growing reputation in the fitness industry it seems, as a business systems expert. I don't know how this happened, for as long as I can remember I found myself confounded and confused about how... View More
May 25 2014
I think today more than ever all that matters is the experience people have when they walk through your door. Even great results won’t be enough to keep them coming back if they don’t feel... View More
April 25 2014
Just about every new trainer I meet shows me their website. Most times it’s focused around them and doesn’t meet the criteria to attract people that don’t know them already. Unfortunately... View More
March 25 2014
It's funny, but I'm sure you will agree, that as a coach there are times when you become your own student. Here's what I mean by that: every year I either attend or present at the annual Fitness Business... View More
Feb. 25 2014
Too often when I review promotional emails, scripts, copy or ideas from new coaching clients I read emails that are full of detail and devoid of emotion, reason or fulfill the question of, why? As fitness... View More
Jan. 25 2014
When I speak to a new coaching client they always want to know the best method to get more clients right now. In today's world, technology provides so many viable new options for marketing than were previously... View More
Dec. 26 2013
As a fitness professional if you're excitedly expecting dozens of new clients to flock to you come January first, I'm sorry to tell you; but you're probably going to be sorely disappointed. January is... View More
Nov. 17 2013
Ok, so you're training a few people and getting a taste for this idea of being self-employed. At some point you start thinking how great it would be to have your own space, one where you make the rules,... View More