When you think of a hero, who comes to mind? A real-life hero might be described as someone who steps up in a crisis, who is admired for courage or noble qualities, or someone who... View More
There are three distinct areas of exercise as it relates to health care � and reimbursement. Most trainers and fitness professionals are aware of cardiac rehab, which actually began... View More
In the ever-expanding health and fitness market, there are opportunities to do good work and to expand business models. Wellness programs for the home health care market are a tremendous opportunity for... View More
You need to start talking more about Brain Health and Fitness.Every aspect of exercise from strength training to yoga is good for our brain. So, start marketing that, communicating that and selling th
What Is an Acquisition System? Let's start by getting on the same page. Building a solid acquisition system goes beyond just lead generation... View More
Movement is essential to health, fitness and performance, but pain can complicate people’s relationships with their bodies. When clients experience pain, they often develop protective movement patte
Since debates among trainers about how fit a trainer should have been a hot topic since I started as a trainer over 25 years ago, and continue rage on via social media, I wanted to address this subjec
Great programming involves factoring in elements that'll increase the likelihood that your client will stick to their workouts by blending universal training principles with their individual preferences
Some trends, like wearable technologies, come in hot and stay relevant as far as the future can see, while other trends, like personal training and cardio, steadily change over time... View More
I feel like a broken record when I keep saying this past year has been a wild one, but it is simply the truth. It has altered quite a bit when it comes to how we run our fitness businesses... View More
Everyone is motivated when they're winning and things are going well, but what happens when the athlete is losing, struggling outside of their sport, injured or after breaking up with their partner?... View More
Mental resilience plays a crucial role in achieving fitness goals, as it empowers individuals to persevere through challenges and setbacks... View More
As personal trainers, we understand that other people exert far more influence on our behaviors, actions and identity than we sometimes like to admit. From the competitive spirit that arises when work
Delivering performance feedback to employees is something that few business owners or managers enjoy doing, nor are very skilled at. Being able to give effective feedback is one of the most impactful skills... View More
