450personal trainers were asked what their primary challengeisin building a lucrative and secure fitness future,and374 of them agreed that the greatest challenge is theacquisitionof new clients.Thatsimple... View More
Motivation doesn’t work. It is an emotion: “I feel motivated.” And anyone over the age of 19 knows that emotions are fickle, subject to change for no apparent reason. It doesn’t... View More
After being in the fitness business for years, it’s easy to get a little jaded toward New Year’s resolutions. When 95% of people go back to their old habits by February and gyms that are packed... View More
…that I listen to.” I remember the day a client told me this. I had just ordered up another round of grueling upper-body exercises. He uttered these words through teeth clenched with determination... View More
An engine has many different mechanical components that lead to a car’s overall performance. Just like engines, incentive programs come in all shapes and sizes. While incentive programs have many... View More
Weall love this time of the year. The holidays are coming, and New Year'sisright around the corner. Clients will be making their resolutions and justflockingto us, right? Wrong! People are not flocking... View More
Looking around, it is obvious the holiday season is upon us. I am already seeing Christmas decorations in the stores, hearing Christmas music playing while on hold and televisions already boasting of the... View More
I just finished a training session with a client who has lost more than five percentage points of body fat and about 25 pounds and has gained a renewed sense of herself and her amazing potential - all... View More
In every training certification I've seen, the importance of planning and documenting a client's workout and improvement is well-stated. However, it's easy, especially with long-term clients, to slip into... View More
Using humor in your personal training sessions By Anthony Goldsmith My father often used humor in his workplace. This made him very popular with his co-workers, made it a fun place to work and also made... View More
The one thing that really attracts all of us to someone else is feeling like that person really, really likes us. Think about it. It doesn't matter whether you are dating or creating a professional client... View More
We work so hard to try and figure out the magic marketing equation that it seems counterintuitive to ever, ever fire a client. After all, somebody paying you good money for that hour - no matter how annoying... View More
Keeping a perspective on who we are and what we do is sometimes very difficult simply because of the nature of our business and how long we have been doing this. Because we work with one of the most intimate... View More
Each time I get feedback from clients on what a difference I've made in their lives, I'm amazed. All I do is listen to my clients, address their needs, provide them with fun and effective workouts and... View More
Imagine how successful you would be - as a trainer, spouse, parent, employee, business owner and friend - if you gave everyone who walked into the room as much genuine enthusiasm and love as your dog gives... View More
It's easy to sell personal training when a prospect approaches you, check-in-hand and committed to making a positive change in his or her life. The most effective (and well-paid) trainers, however, can... View More
Getting clients is a lot like bird-hunting. Any bird hunter will tell you that even if you know how to get the birds, you still need a "bird-dog" to bring them to you. A "bird-dog" is also a way to describe... View More
As an eternal athlete, I often think of life in terms of playing offense and defense. Like a basketball player, one must be good at both to succeed. Take your finances, for instance. It’s smart to... View More
It used to be that people who were overwhelmed, overworked or overweight were told to "get a grip." Now they're being referred to coaches to "get it done." Professional coaches are masterful in helping... View More
As a fitness professional, you have an enormous amount of influence in the gym. Your clients hold in high regard what you say, and chances are they work hard outside of the gym so that you aren't disappointed... View More
