Aug. 21 2008
If following a set of instructions was all people needed to get fit, we'd all be in our living rooms watching leotard-clad instructors on television. After all, toning up this way is cheap and convenient,... View More
Aug. 21 2008
Receiving referrals from physicians not only improves your fitness business, it also helps you build credibility and respect throughout your community. However, not all physicians will be ready and willing... View More
Aug. 13 2008
When someone first starts an exercise program that you have created, they will probably see some pretty good results for the first three to six weeks. After that, it is very common that every three to... View More
Aug. 6 2008
Have you ever noticed the way your body just loosens up when your favorite song comes on? It doesn't matter if you're in the car or cleaning the house, you just feel compelled to move it! It works the... View More
July 24 2008
Missed part one? [Click here] to read it! In your quest to choose a specialty, you need to ask yourself a few questions: · ... View More
July 22 2008
Have you debated about eliminating body fat testing all together? Maybe you have gone to the opposite extreme and apply a very extensive... View More
July 11 2008
I am completely convinced that a person's fitness level is primarily determined by how they see themselves in their own mind. If someone can use their imagination to picture themselves as fit... View More
July 3 2008
At my barbershop recently, I observed an interesting phenomenon. All the barbers there will cut the hair of anybody that walks through the door. Every new customer is an adventure in haircutting for them,... View More
March 17 2008
Your clients love you. You have all the necessary degrees and certifications. You have experience with special populations. So why isn't every doctor in your zip code referring you clients every single... View More
Feb. 18 2008
Human beings are social creatures, and many of us require motivation from others before embarking on a successful weight loss regimen or a fitness contest — it is extremely easy to give in or give... View More
Jan. 14 2008
Acquiring clients may not seem effortless to you, but I have a feeling that if Sherlock Holmes, the remarkable detective in Sir Arthur Conan Doyle's murder mysteries, were commissioned to attain clients... View More
Nov. 16 2007
Well before you became a trainer, you probably noticed people who descended upon the gym in droves every January. By March, they were long gone. Looking back with the knowledge I've gained, I wonder how... View More
Nov. 1 2007
When new clients hand fitness professionals their credit card, they are ready to change. But too often, our clients do not have the necessary tools for behavior change, resulting in these clients becoming... View More
Oct. 8 2007
It's the age-old question, "How do you help clients reach personal goals if they won't help themselves?" Odds are you have struggled with this question before. As a new trainer, you may have continued... View More
Aug. 23 2007
Positive psychology, simply stated, is the science of strengths and positive characteristics. It is, in fact, a relatively new field, being officially established by renowned psychologist and former American... View More
July 18 2007
Seventy, 71, 72. Time's up. "Your resting heart rate is 72." Beat, beat, beat, silence. "Your blood pressure is 136 over 84." Pinch, bend, stretch, yawn. It grew tiresome, this same, repetitive routine... View More
July 18 2007
Training and wellness coaching are complementary services, but they are not necessarily a bundled package. In fact, many clients who diligently show up for their training sessions still struggle with weight... View More
July 18 2007
Training and wellness coaching are complementary services, but they are not necessarily a bundled package. In fact, many clients who diligently show up for their training sessions still struggle with weight... View More
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June 14 2007
As our industry continues to grow, so will the entrance of new fitness professionals and certified trainers into our fitness facilities and wellness centers. Competence is no longer a point of differentiation... View More
June 14 2007
What would happen if fitness and wellness professionals stopped selling their services and, instead, concentrated on helping their clients clarify the value of training? Would your individual fitness and... View More

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