By Topic: Client Relations

It is often said that we should give our clients “a combination of what they want and what they need.” Instead, I prefer to say training is about giving our clients “what they need to... View More

A long and happy client-trainer relationship is a crucial part of the business of personal training. Having clients that swear by you for years, are willing to pay you your price and get you referrals

We are inundated with ways to communicate with one another these days... View More

You set up your Instagram account, you tested a few Facebook ads and perhaps you even registered your studio on Google My Business hoping to get a few more clicks; however, the leads... View More

One of the greatest challenges we face as fitness professionals is motivation; not our personal motivation, but client motivation... View More

I feel like a broken record when I keep saying this past year has been a wild one, but it is simply the truth. It has altered quite a bit when it comes to how we run our fitness businesses... View More

Behavior change is the underrated element for creating long-lasting healthy lifestyle changes... View More

By getting creative with online platforms, you can still give your clients the personal interaction they crave... View More

In order for your business to move forward in the face of adversity, you’ll likely need to shift your perspective a little bit... View More

The fitness industry is full of high-energy, larger than life personalities. And while the extroverted trainer may be the boldest personality in the gym, introverts are everywhere quietly making a difference

Understanding how to increase retention means understanding why members left in the first place... View More

Delivering performance feedback to employees is something that few business owners or managers enjoy doing, nor are very skilled at. Being able to give effective feedback is one of the most impactful skills... View More

Through the ever changing fads of the fitness industry, one thing remains the same... personally connecting to your client is the most important factor in client retention... View More

Create a culture for our clients that establishes us as their go-to resource for educational questions... View More

Educated clients take personal responsibility for their own health and well-being... View More

The worth of your fitness business, your clients’ successes and even your revenue is directly tied to the worth of your conversations... View More

Set yourself apart from under-qualified trainers and begin to compete for potential clients... View More

Client loyalty is the result of a positive emotional experience, service satisfaction and the value of the service... View More

Developing and sustaining relationships with your current clients is the crux of your business longevity... View More

Do you know what motivates your members to walk through your doors?... View More