By Topic: Client Relations

It is often said that we should give our clients “a combination of what they want and what they need.” Instead, I prefer to say training is about giving our clients “what they need to... View More

A long and happy client-trainer relationship is a crucial part of the business of personal training. Having clients that swear by you for years, are willing to pay you your price and get you referrals

We are inundated with ways to communicate with one another these days... View More

You set up your Instagram account, you tested a few Facebook ads and perhaps you even registered your studio on Google My Business hoping to get a few more clicks; however, the leads... View More

One of the greatest challenges we face as fitness professionals is motivation; not our personal motivation, but client motivation... View More

Behavior change is the underrated element for creating long-lasting healthy lifestyle changes... View More

By getting creative with online platforms, you can still give your clients the personal interaction they crave... View More

Through the ever changing fads of the fitness industry, one thing remains the same... personally connecting to your client is the most important factor in client retention... View More

Create a culture for our clients that establishes us as their go-to resource for educational questions... View More

Educated clients take personal responsibility for their own health and well-being... View More

Client loyalty is the result of a positive emotional experience, service satisfaction and the value of the service... View More

Set yourself apart from under-qualified trainers and begin to compete for potential clients... View More

Developing and sustaining relationships with your current clients is the crux of your business longevity... View More

Do you know what motivates your members to walk through your doors?... View More

The worth of your fitness business, your clients’ successes and even your revenue is directly tied to the worth of your conversations... View More

The core of what makes us successful as fitness professionals is our ability to create and nurture relationships... View More

As a personal trainer, you may find it increasingly difficult to compete in an industry that has no licensure... View More

Contracts set clear policies and expectations with clients the moment you formalize your business relationship... View More

Successful messaging is anything that values your audience/followers and ultimately resonates with them... View More

Learn how to shift your sales conversations to limit prospect objections, using the 4-step GROW model (Goals, Reality, Options, We)... View More