By understanding that the best experiences are those which appeal to multiple senses, you are poised to put your gym in a class of its own... View More
Fitness professionals will not get along with every client, but there are ways of dealing with difficult clients that can make life easier... View More
For years, I used the words "coach" and "trainer" interchangeably. I didn't realize the difference until my first interview for a personal training job. I fed the gym owner some cringe-inducing cliché... View More
Greg Brittenham, one of basketball's most respected strength and conditioning coaches along with Daniel Taylor have combined over 300 exercises, core training philosophy and training programs in their... View More
There are books you pick-up once, skim through, then find an appropriately systematic home for it on your bookshelf. Then there are those few books that never make it to your bookshelf because they become... View More
Morc Coulson's second edition of The Fitness Instructor's Handbook is a comprehensive guide covering detailed anatomy, principles of fitness, programming, behavior change and goal setting. The guide is... View More
Nick Tumminello, founder of Performance University is one of the most prolific fitness writers, coaches and innovators in the industry. His recently released his book, Strength Training for Fat Loss, lives... View More
You. You are fat. Your clients are fat, and as a matter of fact so is your mother. The real question is why are we so offended by the mere mention of the word fat? Like it or not, fat is the third most... View More
Written by two endurance athletes, combined with an extensive background in food as well as in fitness, The Athlete's Cookbook is a perfect addition to your shelf: whether it's alongside your cookbooks... View More
Comprehensive business books specifically focused on the fitness industry are far and few between. Authors Bradley Sheppard and Jason Urbanowicz have written a complete start-to-finish guide for creating... View More
Mark Verstegen, founder of EXOS and author of Core Performance, along with Pete Williams, have released Every Day is Game Day, a completely integrated program for elite performance. This comprehensive... View More
At the core of any successful fitness professional is a firm understanding of human anatomy and the effective application of safe, effective movement. Bret Contreras, MS, CSCS, has compiled years of research... View More
There are few books that captivate a reader with both a sense of insatiable motivation to accomplish great things and give the tangible tools necessary to take meaningful action toward greater success.... View More
While there are endless resources on marketing and advertising principles and strategy; go-to books on how these principles and strategies apply specifically to fitness professionals are more difficult... View More
