T.J. Murphy is a veteran journalist who joined a local CrossFit gym in order to reclaim his fitness and strength and recounts his experience in his new book Inside the Box: How CrossFit shredded the rules,... View More
Occasionally I review a book that will not only help fitness professionals build their business or enhance their knowledge, but to better serve our clients. Dustin Maher's "Fit Moms for Life; How to Have... View More
The time for on-site corporate fitness is now! In this article I'm going to share with you some of the key information that defines the critical differentiation you must have to set you apart from other... View More
Jonathan Goodman, creator of the Personal Trainer Development Center, has released his book Ignite the Fire: The Secrets of Building a Successful Personal Training Career and already has glowing endorsements... View More
Greg Justice has deservedly earned the recognition as one of the key leaders in our industry. With more than 47,000 one-on-one personal training sessions, he has mastered the ability to share his training... View More
Mike Michalowicz, author of The Toilet Paper Entrepreneur, has recently released his second book, The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field. If you're seeking a new... View More
As fitness professionals, more often than not, we understand that many of our clients' issues with losing weight and reaching goals are beyond lack of exercise and poor eating habits. There often is a... View More
The American College of Sports Medicine (ACSM) has recently released the fourth edition of their Health/Fitness Facility Standards and Guidelines. The guide includes updated standards, state-specific requirements... View More
After more than 20 years in fitness, I've noticed the term "coach" has become an industry buzz word. I know many fitness professionals who have simply added the word "coach" to their title to keep in-line... View More
"Efforts and courage are not enough without purpose and direction." -- John F. Kennedy I did an article a few years ago titled "The Four Ps that Make a Great Personal Trainer." They included Passion,... View More
If you're looking for a new read with the perfect combination of motivation and entertainment, add Take a Shot! to your must read list. Jake Steinfeld, founder of the Body by Jake global brand and his... View More
Wendy Ida's newest book -- Take Back your Life, My No Nonsense Approach to Healthy, Fitness and Looking Good Naked -- is the perfect combination of effective workout program, nutrition guide and unparalleled... View More
Monique Ryan, an internationally recognized sports nutritionist for over 30 years, has recently released her 3rd edition of Sports Nutrition for Endurance Athletes. Her book -- over 400 pages -- is... View More
Too many businesses overpromise and underdeliver, but to me, overdelivering is "business as usual." When I take on a client, I tell them what to expect -- we determine their goals and agree on a plan.... View More
Greg Justice, MA, released his newest book, Treadside Manner: Confessions of a Serial Personal Trainer. Justice shares his honest stories and experiences of over 46,000 hours of training while reminding... View More
Business has evolved over the years due to technological advances like the internet, which has increased the mobility of our business life. Most companies are unable to survive without this flexibility.... View More
Perception is Reality. What is your clients' perception of your business? Whether you're running an outdoor boot camp or have an indoor facility, it's important to run your business in a professional manner.... View More
What is the single most important thing that makes members happy? Consistency! Consistent products and services are the most important element of running any business. You yourself live by this rule. You... View More
Building strong, lasting professional relationships during your career is something that you should research, begin immediately and continue throughout your career. A reputation for professionalism, honesty... View More
Whether our client is a novice exerciser or Ironman athlete, as fitness professionals, it is our obligation to educate our clients about the critical importance of rest and recovery for optimal performance.... View More
