James Patrick

James Patrick is an award-winning photographer with more than 500 published magazine covers, entrepreneur coach, podcast host and best-selling author of Fit Business Guide: The Workout Plan for Your Brand. He is the founder of FITposium, an annual conference and online education network for fitness entrepreneurs to thrive in their careers. His work can be seen at JamesPatrick.com or you can text him your business questions to (480) 605-3254.
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Know Your Value
BY James Patrick
Jan. 9 2024
You've no doubt encountered clients who request your services in exchange for a vague offer of "exposure." While some exposure can actually be valuable, it's essential to maintain the value... View More
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The Death of Commoditization
BY James Patrick
July 25 2023
You may have noticed that competition is a bit fiercer, that consumers have more choices than even before to solve their problems. The era of transactional relationships has come to a screeching halt... View More
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Social Media Strategies You Need This Year
BY James Patrick
June 12 2023
In 21 years, I’ve managed to create three things that went viral online. That is one viral piece of content every 7 years... View More
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Diversify Your Revenue Streams
BY James Patrick
March 1 2023
Perhaps you’re reading this article because you have trouble understanding your pricing structure. Or you feel like you have run out of time to onboard or even take on new clients. Maybe you are... View More
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Why Your Leads Are Not Purchasing
BY James Patrick
Aug. 30 2022
You set up your Instagram account, you tested a few Facebook ads and perhaps you even registered your studio on Google My Business hoping to get a few more clicks; however, the leads... View More
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Build Brand Awareness on a Budget
BY James Patrick
April 12 2022
Wouldn’t it be great if all we had to do in order to grow our business was to purchase some advertisements using our limitless finances that were guaranteed to generate legitimate sales?... View More
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How to Stand Out Online
BY James Patrick
Jan. 25 2022
Let’s face it — it has become nearly impossible for fitness professionals to stand out online... View More