Pat Rigsby

Pat Rigsby is one of the fitness industry's leading business coaches and the owner of PatRigsby.com. He has built over a dozen businesses in the fitness industry as a CEO and co-owner, ranging from two-award winning franchises to certification organizations and equipment companies. Now he focuses exclusively on helping fitness entrepreneurs build their ideal businesses.

The 2 Steps to Online Marketing Success

April 10 2024

When it comes to online marketing, the default way of thinking for most fitness business owners is that they’re one magic funnel, ad, or campaign away from creating a flood of new business... View More

Want More Referrals? Try the 12 Method

March 26 2024

If you’re like most business owners, you want more referrals. The problem is, the way we approach getting referrals is usually pretty disconnected with the way that referrals actually happen. Most... View More

A Different Way of Thinking About Continuing Education

Jan. 24 2024

Continuing education is a popular topic in the fitness industry. Between the continual need to stay current with credentials, the specific requirements you must meet and the annual live events that... View More

Building Relationships with Online Clients

Aug. 25 2023

Many trainers who have transitioned to online have found that the length of time clients stay is often shorter than that of offline clients. It makes sense... View More

Applying Offline Thinking to Online Marketing

April 20 2023

When I think about marketing, it’s really just connecting with people — and there are any number of things we can do online that mirror proven offline methods... View More

Earn More Money with Follow-Up

Jan. 3 2023

When people talk about marketing or advertising, they are usually focused on reaching more people. While this is important, it’s only part of the equation when it comes to generating more clients

Four Ways to Grow Your Business Online

Nov. 3 2022

When it comes to online marketing, most fitness business owners are pretty limited in what they choose to do... View More

3 Categories of Business Owners

June 19 2020

Throughout the past few weeks, we’ve all been immersed in navigating the pandemic, both personally and professionally. During this time, it's become pretty apparent to me that business owners are... View More

The 10X Approach

Nov. 3 2017

Be great and build your ideal business with the 10X Approach!... View More

The only option is different

Oct. 1 2017

How do you differentiate yourself? Here are a couple of suggestions... View More

Step past the seven obstacles limiting your success

July 1 2017

Do you have a goal that you want to pursue and you’re finding it difficult to take that first step toward making this goal a reality? What is holding you back? What has stopped you from taking those

Get clear about your ideal business

April 2 2017

What you must get clear on is what success looks like to you and what is your ideal business? A subtle, but important distinction... View More

The truth about building your ideal business

Jan. 1 2017

Define your ideal fitness business and make that vision a reality... View More

The Message: Pat Rigsby

Nov. 1 2016

As an accomplished entrepreneur, respected coach, recognized author and sought-after speaker, Pat Rigsby has undoubtedly impacted the fitness industry. His resume boasts CEO and co-owner of multiple m

The Top 6 Ways to Quickly and Easily Increase Your Revenue Per Client!

Oct. 1 2010

With fierce competition inthe marketplace, it's getting more difficult to bring in new clients. Now, youcan easily maximize revenue for each of your clients with these 6 easy strategies!You've got your... View More

Dec. 23 2009

Here we are yet again at a time of new beginnings. 2010 is almost upon us, and it’s time to trot out our goals for the new year. I’ve found that goal achievement comes from not only creating... View More