Pat Rigsby
Pat Rigsby is one of the fitness industry's leading business coaches and the owner of PatRigsby.com. He has built over a dozen businesses in the fitness industry as a CEO and co-owner, ranging from two-award winning franchises to certification organizations and equipment companies. Now he focuses exclusively on helping fitness entrepreneurs build their ideal businesses.
BY Pat Rigsby
April 10 2024
When it comes to online marketing, the default way of thinking for most fitness business owners is that they’re one magic funnel, ad, or campaign away from creating a flood of new business... View More
BY Pat Rigsby
March 26 2024
If you’re like most business owners, you want more referrals. The problem is, the way we approach getting referrals is usually pretty disconnected with the way that referrals actually happen. Most... View More
BY Pat Rigsby
Jan. 24 2024
Continuing education is a popular topic in the fitness industry. Between the continual need to stay current with credentials, the specific requirements you must meet and the annual live events that... View More
BY Pat Rigsby
Aug. 25 2023
Many trainers who have transitioned to online have found that the length of time clients stay is often shorter than that of offline clients. It makes sense... View More
BY Pat Rigsby
April 20 2023
When I think about marketing, it’s really just connecting with people — and there are any number of things we can do online that mirror proven offline methods... View More
BY Pat Rigsby
Jan. 3 2023
When people talk about marketing or advertising, they are usually focused on reaching more people. While this is important, it’s only part of the equation when it comes to generating more clients
BY Pat Rigsby
Nov. 3 2022
When it comes to online marketing, most fitness business owners are pretty limited in what they choose to do... View More
BY Pat Rigsby
June 19 2020
Throughout the past few weeks, we’ve all been immersed in navigating the pandemic, both personally and professionally. During this time, it's become pretty apparent to me that business owners are... View More
BY Pat Rigsby
Nov. 3 2017
Be great and build your ideal business with the 10X Approach!... View More
BY Pat Rigsby
Oct. 1 2017
How do you differentiate yourself? Here are a couple of suggestions... View More
BY Pat Rigsby
July 1 2017
Do you have a goal that you want to pursue and you’re finding it difficult to take that first step toward making this goal a reality? What is holding you back? What has stopped you from taking those
BY Pat Rigsby
April 2 2017
What you must get clear on is what success looks like to you and what is your ideal business? A subtle, but important distinction... View More
BY Pat Rigsby
Jan. 1 2017
Define your ideal fitness business and make that vision a reality... View More
BY Pat Rigsby
Nov. 1 2016
As an accomplished entrepreneur, respected coach, recognized author and sought-after speaker, Pat Rigsby has undoubtedly impacted the fitness industry. His resume boasts CEO and co-owner of multiple m
BY Pat Rigsby
Oct. 1 2010
With fierce competition inthe marketplace, it's getting more difficult to bring in new clients. Now, youcan easily maximize revenue for each of your clients with these 6 easy strategies!You've got your... View More
BY Pat Rigsby
Dec. 23 2009
Here we are yet again at a time of new beginnings. 2010 is almost upon us, and it’s time to trot out our goals for the new year. I’ve found that goal achievement comes from not only creating... View More
