Returning from IHRSA 2009 in San Francisco, I must admit that best advice was from author and marketing expert Seth Godin. Author of several best-selling books, including Purple Cow, Godin said... View More
I hate using the "R" word. It's almost as if the more times you say it, the more power to it you give. By definition, however, our country is in a recession. We've had several quarters of negative growth,... View More
Execution Stand on one leg with a slightly bent knee, holding the arms extended at shoulder height. Keeping the hands interlocked, slowly rotate the arms/torso to one side through the full available range... View More
As an eternal athlete, I often think of life in terms of playing offense and defense. Like a basketball player, one must be good at both to succeed. Take your finances, for instance. It’s smart to... View More
A helpful book for assigning clients workouts they can do at home, Fit in 5 offers up a variety of exercises and quick workouts that can be performed with minimal equipment. Focusing on five-, 10- and... View More
Many people enter this field with great intentions. They love exercise and they welcome the opportunity to help others improve their lives and reach their fitness goals. However, not long into actually... View More
It's been talked about for years. Should there be a standard, or should it be a free market? Do clients even care about the letters behind your name? Does more mean better? You probably have already taken... View More
Before you proceed with your idea, you need to consider whether to pursue a patent or not. Make sure you do not show anyone your idea! If you do decide to apply, this may violate your patent. There are... View More
Some fitness goals cannot be achieved without paying attention to the diet, and you don't have to be a dietitian to teach someone how to read a food label. Why not educate your clients on how to read the... View More
78 million of these prospective clients account for over half of the training sessions purchased. They control $2,100,000,000,000 in disposable income, spending more money in health care than any other... View More
If you employ trainers, eventually the question arises: "Should I provide them with continuing education, or should I expect that they find it on their own" Regardless of whether your trainers are independent... View More
Things are getting a little sticky, aren't they? The economy will probably get worse before it gets better, and people aren't exactly tripping over themselves to spend money on trainers lately. To most... View More
In 1933, Henry Ford wrote to the President of the University of Chicago advocating the formation of a “University without Wallsâ€. This was based off a survey done by University... View More
Editor's Note: This article is part of a series of articles focusing on several niche markets of the fitness industry. Search "Special Populations"... View More
Two trainers are standing side-by-side. Both are fit, attractive, dressed as professionals and have experience in the field of fitness, performance and training. They both have regular clients, are succeeding... View More
Harvard Business School has been studying the difference in success for people of similar backgrounds for over 30 years. Their studies find that three percent of people are successful, 30% are moderately... View More
No matter what your neighborhood or part of the country or world you live in, there are definitely many luxury residences in your area. These are buildings or complexes that are home to large numbers of... View More
One thing I have learned in the fitness industry, as a professional trainer and health club owner, is that when times get hard financially, clients tend to drop off, and people prioritize their money and... View More
The alarms clock bellows "time to wake up" again! You roll out of bed and start the same routine that you have performed (often in your sleep) and get ready to head to the gym. You show up early in the... View More
There are three different ways to strengthen the posterior rotator cuff. According to EMG studies, the most effective ways to isolate maximal voluntary isometric contraction (MVC) are: Side-lying external... View More
