Setting your hourly rate as a fitness professional can be a bit perplexing to those new to the industry or in business for themselves for the first time. There is a perfect balance of factors to blend... View More
These days, it seems like everyone is talking about Facebook and Twitter. The problem is that you have Facebook and Twitter accounts and only seem to waste time talking to old high school friends. So are... View More
There’s a big divide between those who want to own a fitness business and those who want to own a fitness franchise. The independent business owner wants to sit in the driver’s seat and build... View More
Keeping a perspective on who we are and what we do is sometimes very difficult simply because of the nature of our business and how long we have been doing this. Because we work with one of the most intimate... View More
Last issue, we learned the importance of testing for your marketing, what you should be testing and your options to do so. As promised, I will now be showing you how to start knocking around the competition... View More
What do schools, corporate workplaces and home offices all have in common? Each is experimenting with jettisoning an old-school concept to replace traditional chairs with exercise balls. Generically known... View More
Here's the number-one thing I love about being in the fitness industry: You can set up your fitness business any way you want, and no one will stop you. For some trainers that might mean having a... View More
Brian Schiff gives his last entry into his backache-curing miniseries of Functionally Fits with the tripod oblique crunch. No equipment required on this one, just your hands, feet, legs and the rest! See... View More
Now in its third edition, The Triathlete’s Training Bible remains a go-to source for anyone wanting a huge helping of knowledge to accompanying their tri-training. Based on Coach Joe Friel’s... View More
If you are a personal trainer, you have no doubt met clients that just couldn’t get started. They seem to be forever waiting for just the right time to get going. The excuses are neverending, and... View More
Brian Schiff shows off his chops (excuse the pun) in this week with a look at diagonal chops. You'll need a medicine ball for this core-focused power exercise, as well as a client, of course!See 'Related... View More
The lazy days of summer are upon us. Clients are vacationing, kids are home from school, and the call of the pool, the beach or that steamy novel is almost irresistible. Relaxation is good, but distraction... View More
Have you ever wondered what separates the winners from the losers in the fitness industry? It's got to be something because salaries for full-time trainers range everywhere from less than $30,000 to over... View More
Already a New York Times bestseller, The End of Overeating is an interesting read about why our clients are so prone to eating more than is good for them.This book examines how food manufacturers discovered... View More
Each time I get feedback from clients on what a difference I've made in their lives, I'm amazed. All I do is listen to my clients, address their needs, provide them with fun and effective workouts and... View More
Nearly two out of three Americans are overweight, and many are more than 100 pounds heavier than normal for their height. When a person has 100 pounds or more to lose, it may be a struggle to get them... View More
Most fitness pros feel a profound connection with the earth. After all, we're the ones running on the beach, biking on a mountain trail, swimming in a lake or leading a boot camp in a park, so we want... View More
This week, you'll need to keep your eye on the ball - or at least your elbows. Brian Schiff outlines a really simple stability ball exercise: the roll-out. It's great for tightening up the abs while, at... View More
I just recently wrote an article in PFP for the May on how to save money during hard economic times, both for the employer and employee (Click here to read>>). What I realized was it is very difficult... View More
The childhood obesity epidemic in America has reached an unprecedented level. For the last several years, experts and parents alike agree that something must be done - yet according to the National... View More
