As career trainers, we find ourselves in a very “comfortable” situation. We have the benefit of usually knowing who our clients are because we have worked with them for awhile. We know their... View More
So often, we give much thought to who we want to train. Books, conference speakers and industry gurus tell us to determine our ideal client and then direct all marketing toward them. Good advice for sure;... View More
Let's start with the textbook definition of positioning: Positioning is the process by which marketers try to create an image or identity in the minds of their targets. Ok, not bad. But why is that important... View More
Life's activities compete for time, and when push comes to shove, a workout is often the first thing to slide. When time is limited or you want to offer something different, yet effective, to group fitness,... View More
Whether you’re just starting out in the fitness industry as a personal trainer or are a seasoned veteran with years of experience, this thought has probably crossed your mind: “Am I maximizing... View More
Kaiser Serajuddin, a frequent PFP columnist/writer and personal trainer, recently got up close and personal about the state of the fitness industry with PFP Editor Shelby Murphy.Listen, learn and let... View More
Deciding whether to franchise or go solo with regards to boot camps isn't quite as easy as choosing an ice cream flavor. Lucky for you, a feature to help you make this decison is now available exclusively... View More
Whether you’re teaching 40 health club members or 400 conference attendees, seek to include and inspire in your yoga group classes. Personally, I never bring notes, and I rarely write an outline.... View More
Over the last few years, one-on-one personal training has solidifi ed its spot as a popular service in the middle and upper income groups. During that same time, the profession of personal training has... View More
Brian Schiff continues his series on functional training with steps on how to perform the long step forward lunge, without a stride. This simple, two-step exercise is ideal for those with knee or patello-femoral... View More
If you're like me, you get bombarded with information on the latest and greatest in training - dos and don'ts, how to make more money, how to maximize your time, how to place better ads, how to sell better,... View More
I sought out to investigate the revenue and profit potential of online personal training programs. You know, those online personal training services that promise to broaden your market base and increase... View More
I just read an article at ABC news online on how artificial sweeteners in diet soda can actually cause people to gain weight (from a Purdue University study)! Though not fully researched and proven, your... View More
The Nintendo Wii system also offers an easy-to-use, versatile system to perform some sport-based and aerobic workouts as well as a Dance Dance Revolution dancing simulator. With such games as bowling,... View More
Getting clients is a lot like bird-hunting. Any bird hunter will tell you that even if you know how to get the birds, you still need a "bird-dog" to bring them to you. A "bird-dog" is also a way to describe... View More
If you are a trainer with aspirations of growing your business beyond the limitations of you own production with clients, adopting the mindset of a CEO is critical. I'm of the belief that your business... View More
A thorough read, The Pain-Free Program is a great starting point for any fitness professional who would like to begin delving into the realm of corrective exercise. Written by 2009 PFP Trainer of the Year
One of the most valuable skills you can have is the ability to react professionally on the fly. In appointment-driven businesses like ours, there is always the potential for confusion and misunderstandings,... View More
Brian Schiff continues his series on functional training, this time focusing on the lateral box step-down, an exercise ideal for increasing VMO strength. Brian remarks, "It is a preferable alternative... View More
Execution Kneeling, cross your arms as if you are hugging yourself. Slowly move into your natural backswing motion, pausing at the end of the available range of motion. Progress to your follow-through... View More
