Already a New York Times bestseller, The End of Overeating is an interesting read about why our clients are so prone to eating more than is good for them.
This book examines how food manufacturers discovered that the right combination of sugar, fat and salt will keep animal subjects - and humans - coming back for more, long after hunger is satisfied. Based on science rather than theory, this book offers compelling evidence on why so many people struggle with overeating, the resulting weight gain and how they can begin to win the battle.
