78 million of these prospective clients account for over half of the training sessions purchased. They control $2,100,000,000,000 in disposable income, spending more money in health care than any other... View More
If you employ trainers, eventually the question arises: "Should I provide them with continuing education, or should I expect that they find it on their own" Regardless of whether your trainers are independent... View More
Things are getting a little sticky, aren't they? The economy will probably get worse before it gets better, and people aren't exactly tripping over themselves to spend money on trainers lately. To most... View More
In 1933, Henry Ford wrote to the President of the University of Chicago advocating the formation of a “University without Wallsâ€. This was based off a survey done by University... View More
Editor's Note: This article is part of a series of articles focusing on several niche markets of the fitness industry. Search "Special Populations"... View More
Two trainers are standing side-by-side. Both are fit, attractive, dressed as professionals and have experience in the field of fitness, performance and training. They both have regular clients, are succeeding... View More
Harvard Business School has been studying the difference in success for people of similar backgrounds for over 30 years. Their studies find that three percent of people are successful, 30% are moderately... View More
No matter what your neighborhood or part of the country or world you live in, there are definitely many luxury residences in your area. These are buildings or complexes that are home to large numbers of... View More
One thing I have learned in the fitness industry, as a professional trainer and health club owner, is that when times get hard financially, clients tend to drop off, and people prioritize their money and... View More
The alarms clock bellows "time to wake up" again! You roll out of bed and start the same routine that you have performed (often in your sleep) and get ready to head to the gym. You show up early in the... View More
There are three different ways to strengthen the posterior rotator cuff. According to EMG studies, the most effective ways to isolate maximal voluntary isometric contraction (MVC) are: Side-lying external... View More
It's an unwritten rule among fitness pros that one should never "correct" another in front of a client. Egos are tweaked, glares are exchanged, and the relationship between colleagues can quickly head... View More
There are three different ways to strengthen the posterior rotator cuff. According to EMG studies, the most effective ways to isolate maximal voluntary isometric contraction (MVC) are: Side-lying external... View More
Many fitness pros mistakenly believe that their knowledge has real, marketable value, that just because they have multiple certifications, a bachelors or a masters, they should be compensated. But it is... View More
A great reference for those of us who don't specialize in yoga but want to use bits of it in our training repertoire, Beth Shaw's YogaFit features basic exercises, cuing on getting into the pose, holding... View More
A great reference for those of us who don't specialize in yoga but want to use bits of it in our training repertoire, Beth Shaw's YogaFit features basic exercises, cuing on getting into the pose, holding... View More
This Functionally Fit feature is third in a series of exercises you can use to maximize shoulder functionality and health. Visit our archives and continue to check out our E-News to view the entire series... View More
This Functionally Fit feature is third in a series of exercises you can use to maximize shoulder functionality and health. Visit our archives and continue to check out our E-News to view the entire series... View More
If you don't yet have a professional website for yourself, don't feel alone. Only 38% of fitness professionals have their own websites. Costs seem to be a major reason for the lack of sites since the average... View More
As fitness managers, we are reliant upon the efforts of our trainers and staff to make our facilities profitable, our members happy and ensure the success of our club. When asked the secret to his success,... View More
