Jan. 24 2012
When I first started in the fitness industry there were no marketing tools, business gurus, or any of the exciting business building methods and ideas that we seem to have at our disposal today. (Or if... View More
BY Brian Schiff
Jan. 20 2012
Research has shown that strengthening the gluteus medius is clearly an essential way to reduce anterior knee pain and improve pelvic stability and function. The exercise I am sharing today is useful for... View More
Jan. 20 2012
A common frustration I frequently hear from fitness professionals is that they either don't know how much to charge their clients or they are afraid to increase prices out of fear of losing business. Many... View More
Jan. 20 2012
Why is it that some fitness professionals earn over $100,000 while others are just scraping by? You might think they know something you don't. Maybe they have better marketing. Maybe they have better systems... View More
Jan. 12 2012
Knowledge, they say, is power.In today's competitive environment, it is also a requirement for fitness professionals who want to stay on top of their game by expanding their influence and effectively helping... View More
Jan. 10 2012
Most of us get our start in the fitness industry the same way. We are hard-studying kinesiology students in college trying to earn some extra money on the side by filling our schedules with a few clients... View More
Jan. 9 2012
How do you know if being a personal trainer is your true calling? Are you sure it is what you were meant to do? The following are 10 indicators that will help you answer these questions.1. You can't wait... View More
Jan. 3 2012
It's often easy to get into a comfortable routine with our clients and our businesses that may even become complacency, taking for granted that our clients will continue to pay us month after month. In... View More
Jan. 3 2012
A fitness professional can never have too many books and resources on human anatomy and kinetics. Frederic Delavier's Core Training Anatomy is a perfect addition to any fitness professional's library;... View More
Dec. 27 2011
Most fitness entrepreneurs and independent fitness professionals know that the best way to communicate with their clients and reach more people is through email. If you have not yet stepped into the world... View More
BY Brian Schiff
Dec. 26 2011
This is the fourth and final exercise in my current series addressing scapular dysfunction. Today's exercise may seem rather simple, but it is effective yet challenging for many due to muscular imbalances... View More
Dec. 26 2011
This column is not another generic list of useless ideas, but instead a powerful cheat sheet on how to grow your business over the next year. The truth is that you probably already have all the fundamental... View More
Dec. 21 2011
PFP is excited to announce the finalists for the 2012 Trainer of the Year! These fitness industry leaders were chosen from more than 300 applicants. The winner will be honored in March at IHRSA 2012. The... View More
BY Josh Bowen
Dec. 13 2011
The Evaluation Most personal trainers make the mistake of using the evaluation/assessment as the measurement session and then workout immediately following. The question is: how can you train someone you... View More
Dec. 9 2011
In the midst of a busy day in the certified personal training business we often get caught up in our daily demands -- setting up equipment, writing and instructing workout programs, renewing dues,... View More
Dec. 2 2011
January 1 always seems to creep up on us. Whether you're an independent fitness trainer, a small business entrepreneur or president of a large national franchise, the first of January is one of the most... View More
Dec. 2 2011
In Smart Marathon Training, Jeff Horowitz offers one of the most comprehensive perspectives on training smarter, not harder, for marathons and half-marathons. Most importantly, he demonstrates the effectiveness... View More
BY Brian Schiff
Dec. 1 2011
As I mentioned in the previous two columns, impaired movement of the scapula places more stress on the glenohumeral joint. Dysfunctional movement is common with shoulder pain and impingement. Another dysfunction... View More
Dec. 1 2011
Today there are so many different opinions on how one should exercise. Which type of training should I be doing is the big question? Do I perform slow reps, fast reps, do I use a bench or a physio ball,... View More
Nov. 28 2011
If there is one thing that's true it's that personal trainers generally find it difficult to continually attract and find new clients. It doesn't have to be this way.First, you need to think about what... View More
