Lynn did three workouts with me and then she whined and complained and told me the sky was falling. I went to her house, dragged her by her collar, put a medicine ball in her hand and forced her to do... View More
DO you remember the very first product you everofferedto your prospects and clients? Think backlong, long ago when you were first starting out...Your first product was time with you, the trainerwho would... View More
In this millennium, webelieve the companies that are sociallyresponsible will prosper from good will and goodkarma. Together we are changing the paradigm of whatit means to do good business -- really good... View More
K rill oil has made quite asplash in the supplement world, but is it alljust marketing and hype or is there science to support its use?Krill are shrimp-like crustaceans that contain the healthyomega-3... View More
C ontrary to popular belief,the best fitness marketing systemsare not just about running Facebook ads or doing "Deal oftheDay" promotions.Don't get me wrong -- on my blog alone I give away and teachseveral... View More
My first experience with corporatefitness was whenI was speaking with oneof my clients about howmany of his employeesdid not exercise much orfelt they couldn't afford a private personal trainer. Isuggested... View More
There are many potential opportunities tobuild your fitnessbusinessoutside of pure 'face-to-face' training. You justneedto look outside the box to find these easy to implementoptions.In fact, you could... View More
TheNational Federation of Professional Trainers has been certifying fitnessprofessionalssince 1988 and offers an accredited Certified Personal Trainer(CPT)credential. NFPT's education material provides... View More
IN an industry with no state licensure and no trueregulation over certifications, any and everyonecan seemingly become a personal trainer.For most companies, an exercise science degreeis not required and,... View More
We live in a country obsessed with weight! The statistics show that two-thirds of Americans are overweight or obese with nearly one-third falling into the obese category. As personal trainers, you see... View More
In the latest edition of Functionally Fit, Brian demonstrates an exercise to reduce rotator cuff dysfunction by targeting the serratus anterior and challenging core stability. Execution: Begin in... View More
If you are a recent graduate of a degree program or a newlycertified fitness instructor, personal trainer or strength coach, welcome tothe wonderful and ever-changing world of fitness. Some of us got into... View More
If you'renew to the fitness profession or a veteran seeking to reinvigorate your fitnessbusiness, there is one piece of advice to take seriously: find your niche.Many fitnessprofessionals become misdirected... View More
In the beginning of my training career, I would do everything I could just to keep a steady income. My schedule was dictated by the demand of my clients and with that came the dreaded split shift. I would... View More
Many fitnessprofessionals are often daunted and overwhelmed by the concept of"marketing." It is often thought of as synonymous with"hard-selling," making quick, pressured sales or simply having agreat... View More
In the spirit ofour next issue's focus of building your business, The Go-Giver should be on the bookshelf of all who aspire toachieve any level of success in business and personal growth. The book iswritten... View More
In the latest edition of Functionally Fit, Brian demonstrates an exercise that you can use to address side-to-side differences that lead to hip, knee and ankle pain. Execution: Affix an elastic band around... View More
PERSONAL FITNESS PROFESSIONAL (PFP)HELPS THE AMERICAN COUNCIL ON EXERCISE (ACE) REACH ONE MILLION HOURS OF PLEDGED FITNESS TRAINING SERVICES TO NATIONAL GUARD & MILITARY RESERVISTS AND THEIR FAMILIESPFP... View More
If you're a fitnessentrepreneur, you no doubt understand the value of keeping an optimistic andpositive outlook on how you tackle your daily activities and long term plans. That'swhat keeps you dreaming,... View More
