If you are a recent graduate of a degree program or a newlycertified fitness instructor, personal trainer or strength coach, welcome tothe wonderful and ever-changing world of fitness. Some of us got into... View More
If you'renew to the fitness profession or a veteran seeking to reinvigorate your fitnessbusiness, there is one piece of advice to take seriously: find your niche.Many fitnessprofessionals become misdirected... View More
In the beginning of my training career, I would do everything I could just to keep a steady income. My schedule was dictated by the demand of my clients and with that came the dreaded split shift. I would... View More
Many fitnessprofessionals are often daunted and overwhelmed by the concept of"marketing." It is often thought of as synonymous with"hard-selling," making quick, pressured sales or simply having agreat... View More
In the spirit ofour next issue's focus of building your business, The Go-Giver should be on the bookshelf of all who aspire toachieve any level of success in business and personal growth. The book iswritten... View More
In the latest edition of Functionally Fit, Brian demonstrates an exercise that you can use to address side-to-side differences that lead to hip, knee and ankle pain. Execution: Affix an elastic band around... View More
PERSONAL FITNESS PROFESSIONAL (PFP)HELPS THE AMERICAN COUNCIL ON EXERCISE (ACE) REACH ONE MILLION HOURS OF PLEDGED FITNESS TRAINING SERVICES TO NATIONAL GUARD & MILITARY RESERVISTS AND THEIR FAMILIESPFP... View More
If you're a fitnessentrepreneur, you no doubt understand the value of keeping an optimistic andpositive outlook on how you tackle your daily activities and long term plans. That'swhat keeps you dreaming,... View More
Do you ever feel like the weight of the world is on yourshoulders? Do you walk around feeling like nothing will get done unless you doit personally? Do you wish that there were 34 hours in the day instead... View More
In the latest edition of Functionally Fit, Brian focuses on shoulder impingement, demonstrating an exercise to specifically address posterior shoulder tightness. Shoulder impingement and rotator cuff tendonitis... View More
We often get so caught up in generating new business that we neglect the relationships we have with our current clients. Whether you hold a book of clients in a gym or are an independent fitness professional... View More
There it is again. That word. Results.Before we tackle a word that has found far too much exposure inadsfor everything from weight loss creams to diet programs, let'sstart with arhetorical question:Can... View More
One of my longtime clients recently said, "You make it personal while always keeping it professional." She said that upon completing her 3,168th personal training session with me. She's one of 20... View More
With how much time people spendsitting hunched over atdesks and computers or stuck intraffic on their commutesto and from work, it's no surprisewhen we see a clientwith poor posture. Not only does poorposture... View More
WhenI was first certified, I was under the impression thatmyknowledge base and my ability to identify muscularimbalancewas going to help me get more clients.Iwas wrong and ultimately felt frustrated by... View More
Each issue I'll going to be reviewing a dietary supplement the good, the bad and sometimes, the ugly. On the docket: Ribose. Ribose is a type of sugar that isn't made by your body. Due to promising data... View More
Over the last several years, more and more tools and gadgetshave been addedto a fitness professional's toolbox. With the clutter in ourtoolboxes, we oftenforget the tools that got us to where we are.Let's... View More
Youare one of several personal trainers at your fitness center, and you wantmembersto notice and, ultimately, train with you. Some of the other trainersonthe floor include bodybuilding champions and fitness... View More
Ourindustry has proven that peopleloveto exercise in groups. Today'smoreprogressive health clubsandworkout facilities are makingdramaticchanges in their layoutsandalso in their target markets tooffertheir... View More
