What is the single most important thing that makes members happy? Consistency! Consistent products and services are the most important element of running any business. You yourself live by this rule. You... View More
This article is timely, as just last month I ran an industry survey to more than 50,000 fitness trainers who subscribe to my email messages.The results of the survey might come as a shock to you.More than... View More
What is your current title? Owner What is your company name? Not Your Average Boot Camp | Leanne@notyouraveragebootcamp.com |www.notyouraveragebootcamp.com What are your certifications? NPTI... View More
On-site corporate fitness is a great addition to any employee benefits program and is becoming more popular every day. Corporate fitness boot camps provide employers with healthier, happier and more productive... View More
Purchasing the right insurance coverage is as important to your business's financial health as exercise and eating right are to your physical health. While other activities may be more enjoyable, taking... View More
PFP Editor Lindsay Vastola asked several industry leaders to narrow down the top five strategies they believe have been instrumental in their success as fitness professionals. Here is what they had to... View More
How do you get clients to eat right? That is one of the toughest questions that trainers face throughout their career. As a studio owner and former editor of PFP, I've spoken with countless trainers and... View More
Over the last year at PFP, we have shared with you different perspectives on fitness beyond the gym. The need for our services, expertise and professionalism as fitness professionals is increasingly more... View More
It is not always easy to think of new and exciting ways to market your fitness business. Whether you are a personal trainer, run boot camps, or specialize in the most nichespecific segment of the industry,... View More
Do you drink coffee? Diet soda? Red Bull? Tea? If so, you are a "user." And caffeine is one of the most widely used drugs in the world. Aside from giving a morning pick-me-up, the use of caffeine to enhance... View More
With the New Year just around the corner, I thought I would give you the actual FORMULA for quickly and easily getting clients into your fitness business. Mind you, these are not marketing strategies or... View More
My daughter is playing in the pool with two friends on a beautiful Florida day and I'm seizing the opportunity to catch up on some work. The scene playing out in front of me is prompting a spark, or nausea,... View More
As we journey out of 2011 and embark on a new year, it is fitting that as fitness professionals, we savor the successes we've achieved over the last year and begin to set new goals and strategies for the... View More
When I first started in the fitness industry there were no marketing tools, business gurus, or any of the exciting business building methods and ideas that we seem to have at our disposal today. (Or if... View More
Research has shown that strengthening the gluteus medius is clearly an essential way to reduce anterior knee pain and improve pelvic stability and function. The exercise I am sharing today is useful for... View More
A common frustration I frequently hear from fitness professionals is that they either don't know how much to charge their clients or they are afraid to increase prices out of fear of losing business. Many... View More
Why is it that some fitness professionals earn over $100,000 while others are just scraping by? You might think they know something you don't. Maybe they have better marketing. Maybe they have better systems... View More
Knowledge, they say, is power.In today's competitive environment, it is also a requirement for fitness professionals who want to stay on top of their game by expanding their influence and effectively helping... View More
Most of us get our start in the fitness industry the same way. We are hard-studying kinesiology students in college trying to earn some extra money on the side by filling our schedules with a few clients... View More
How do you know if being a personal trainer is your true calling? Are you sure it is what you were meant to do? The following are 10 indicators that will help you answer these questions.1. You can't wait... View More
