Nov. 15 2012
At the end of every year I'm always looking for ways that we can improve. I ask myself these 3 questions: 1. How can we expand our reach? By this I mean, how can we affect the lives of more people in our... View More
Oct. 14 2012
I’ll let you decide if you think I can predict the future ... Every year I write up a recap of the climbing trends of which specific fitness niches are becoming more popular based on the American... View More
Sept. 17 2012
I want to help you establish the cornerstone of your fitness business and career. I want to help you find your "why." Your why is literally why you do what you do. It's what allows you to wake up before... View More
July 15 2012
Becoming a top-tiered trainer is not something you're usually born into. My grandfather drove an MBTA train and my father owned an electrical business. Neither one of them worked out a day in their life.Why... View More
June 18 2012
The problem with our industry is that your interests don't always (or usually) line up with what your clients are looking for. You may not like what I have to share with you today, but nevertheless it... View More
May 20 2012
Success in the fitness industry means many things to many people. For some it may mean being able to give a high level of service, for others it is financial independence, and for others it may mean developing... View More
April 15 2012
I just spent about 40 hours over the last three days at a high-end conference on developing your brand and spreading your message. The reason I chose to go to this conference and spend the high price... View More
March 19 2012
I often get asked by fellow fitness professionals, "What's the best way to schedule my clients?"And I always answer 1 of 2 ways.The first response I give depends on whether you are a new fitness professional... View More
Feb. 16 2012
Most fitness professionals and experts believe that branding is something reserved for mega corporations, but nothing could be further from the truth. The truth is you are branding yourself everyday whether... View More
Jan. 20 2012
Why is it that some fitness professionals earn over $100,000 while others are just scraping by? You might think they know something you don't. Maybe they have better marketing. Maybe they have better systems... View More
Dec. 26 2011
This column is not another generic list of useless ideas, but instead a powerful cheat sheet on how to grow your business over the next year. The truth is that you probably already have all the fundamental... View More
Nov. 15 2011
What I'm about to share with you may not fall in line with what you're currently doing now, so be sure to try to pick out the areas where you may be able to become more efficient. 1. Define Your Complimentary... View More
Oct. 17 2011
What I'm about to share with you just may be the most backwards advice you've ever heard, but nonetheless it will help you build your business faster than any other sales or marketing strategy. Every... View More
Jan. 31 2011
As we become established fitness instructors, we search for new ways to increase our business and our presence in the industry. One way that many have tried, with varying degrees of success, is to publish... View More