These days I am all about predictable marketing. I always want to know exactly how I'm going to generate additional consultations each week to ensure our facility keeps growing. Now when I work on producing... View More
Success in the fitness industry means many things to many people. For some it may mean being able to give a high level of service, for others it is financial independence, and for others it may mean developing... View More
In another exercise featuring BOSU Balance Training products, PFP columnist Brian Schiff offers a more advanced unstable version of the tripod progression he discussed in his quadruped... View More
There has been a strong movement toward niche training of specialty populations in fitness. Specialty certifications, trainings, workshops and seminars continue to become more readily available to fitness... View More
As a fitness professional, you strive to inspire and motivate clients. What happens when you have a client who has suddenly been diagnosed with an illness or needs to undergo surgery? When a client comes... View More
In the previous column, I addressed soft tissue mobilization. Immediately following proper release, I suggest incorporating stretching to improve TFL and ITB mobility. I have included two self stretches... View More
When many of us get started in the fitness industry, we are ambitious to work with anyone who will let us train them or who will pay for our services. But there will likely come a point in your career... View More
Greg Justice, MA, released his newest book, Treadside Manner: Confessions of a Serial Personal Trainer. Justice shares his honest stories and experiences of over 46,000 hours of training while reminding... View More
If you asked me what I believe is a common characteristic that any successful person likely possesses, it would be tenacity. I'm not one to refer to dictionary definitions, but I think this is a fitting... View More
When it comes to growing my personal training business I am all about predictable lead generation. Having the ability to generate client consultations on demand and at a rate that is comfortable for you... View More
Fitness professionals know how hard it is to getaway; you have clients to train, classes to teach and bills to pay. But if you could go on vacation while only working a few hours each day teaching classes... View More
It is fairly well accepted in medical/rehab circles that much of the lateral knee pain felt by runners is related to the iliotibial band (ITB). Researchers report that frictional forces are greatest between... View More
I recently was inspired by a feature I read about Lauren Bush Lauren (granddaughter of former President George H.W. Bush, niece of former President George W. Bush and married to fashion designer Ralph... View More
I just spent about 40 hours over the last three days at a high-end conference on developing your brand and spreading your message. The reason I chose to go to this conference and spend the high price... View More
What is your current title? - Owner/Operator of Recovery Fitness, Personal Trainer and Cancer Exercise Specialist What is your company name? - Recovery Fitness LLC What are your certifications? - ACE,... View More
Why Belonging to a Mastermind Group or Coaching Program Could Be Exactly What You Need By Pat Rigsby There's a popular saying that says that two heads are better than one. The truth to this old adage is... View More
We have witnessed an explosion of new equipment and training methods over the years. One of my favorite fitness workouts involves the stability ball. Although the ball has been a part of training for a... View More
It is common to encounter clients experiencing shoulder pain with certain exercises from time to time. Most trainers and clients are aware that the rotator cuff is a common culprit. In addition, SLAP tears... View More
The day-to-day regimen of training clients usually leaves few hours in the day to focus on finding new business. As a fitness professional, especially if you work in a gym, it may be easy to fall into... View More
Matt Fitzgerald, renowned sports journalist, recounts the 1989 Ironman World Championship race, known as the "Iron War" between two of the world's most dominant athletes, Dave Scott and Mark Allen. Fitzgerald... View More
