Technology and the Internet provide a variety of opportunities for fitness entrepreneurs. The web can be a great resource for increasing market awareness in order to promote yourself, your business and... View More
Often associated with explosive activities of performance training for athletes, functional training is much more than just hammering out kettlebell swings and flipping gigantic truck tires.It's best defined... View More
Whether you're watching one of Brook Benten's best-selling workout videos, reading her blog or speaking with her on the phone, it's difficult to not be inspired by her infectious personality and innate... View More
The idea that money is the ultimate measure of success and achievement in life is not, in itself, true. The truth is you first have to be a well-rounded, well-adjusted individual in order to find true... View More
It seems to be a common sight these days -- a person has a phone in hand, an iPad and computer nearby... multitasking to the nth degree. To say society is fast-paced is an understatement. We are "plugged... View More
For those who are ready to take advantage of the technology, the explosion in smartphone popularity presents an unprecedented opportunity for cost-effective marketing that gets results. According... View More
Wendy Ida's newest book -- Take Back your Life, My No Nonsense Approach to Healthy, Fitness and Looking Good Naked -- is the perfect combination of effective workout program, nutrition guide and unparalleled... View More
For a moment, go back to the days not long ago where cell phones simply enabled us to make emergency phone calls, computers were primarily for word processing, and marketing meant putting an ad in the... View More
A lot of trainers continually ask me what to do about increased competition. It seems our scarcity mindset likes to rear its ugly head and feed our fears that someone else doing what we do will negatively... View More
In another article featuring BOSU Balance Training products, PFP columnist Brian Schiff demonstrates an exercise designed to promote anti-rotation core strengthening. Execution: Begin... View More
My name is Lindsay Vastola, and I am a self-admitted procrastinator. Anyone else? I go through times of unmatched productivity and accomplishment, tackling the most daunting goals. Then there are times... View More
The problem with our industry is that your interests don't always (or usually) line up with what your clients are looking for. You may not like what I have to share with you today, but nevertheless it... View More
Making the decision to start a career in the fitness industry is usually accompanied by daydreams of working with off-season professional athletes and celebrities. While there are a few personal trainers... View More
In another article featuring BOSU Balance Training products, PFP columnist Brian Schiff offers an advanced exercise that should be reserved for clientele who have sufficient upper body... View More
Up until a few years ago, the idea of getting a college degree over the internet may have seemed completely odd to most. Until recently, our notion of receiving a degree or certification was generally... View More
Monique Ryan, an internationally recognized sports nutritionist for over 30 years, has recently released her 3rd edition of Sports Nutrition for Endurance Athletes. Her book -- over 400 pages -- is... View More
Too many businesses overpromise and underdeliver, but to me, overdelivering is "business as usual." When I take on a client, I tell them what to expect -- we determine their goals and agree on a plan.... View More
In our culture, social acceptance is fundamental to a person's health and quality of life. Most of us learn this from the day we are born. Rejection has scientifically been proven to be harmful to one's... View More
According to the Bureau of Labor Statistics Occupational Outlook Handbook, 2012-13 Edition, "Employment of fitness trainers and instructors is expected to grow by 24 percent from 2010 to 2020, faster than... View More
Our industry has gone through several rounds of evolution. In the beginning, the business model was built on the one-on-one, 60-minute training session model. Later, team training and shorter 30-minute... View More
