Just 40 years ago, lifting weights was considered taboo and borderline moronic. Football linemen were actually discouraged from lifting weights because the notion was that by gaining muscle they would... View More
A fantastic reference book for any fitness professional's library, Irene Lewis-McCormick's new book A Woman's Guide to Muscle and Strength, offers a user-friendly guide focused on dispelling myths and... View More
Perception is Reality. What is your clients' perception of your business? Whether you're running an outdoor boot camp or have an indoor facility, it's important to run your business in a professional manner.... View More
Fish oil supplements, also known as omega-3 fats, are one of the most popular supplements, with more people buying than ever. This shouldn't come as a surprise; with over 15,000 studies, fish oil is powerful... View More
Business has evolved over the years due to technological advances like the internet, which has increased the mobility of our business life. Most companies are unable to survive without this flexibility.... View More
The biggest challenge that most personal training gyms face is not a matter of prospecting, lead generation or marketing -- rather, they face a problem of retention. Client retention boils down... View More
What is your current title? - President of FC Online Marketing Inc./ iLoveKickboxing.com. Co-owner of 27th Street Kickboxing Inc., Chelsea, NYC What is your company name? - 27th Street Kickboxing Inc.... View More
Across the country, a new breed of athlete is in training. You can find them in the gym, on a wooded trail or pounding the pavement. Upon first glance, it may appear as though these individuals are training... View More
There comes a time in most careers when you contemplate your next step. Do you stay in the rank and file and continue to hone your skills, strive for a management position, executive status or perhaps... View More
Boot camps seem to be found on every corner now, since they are a much more affordable option compared to one-on-one personal training. As we know, they are not all created equal. Now more than ever, it... View More
Anyone who signs up to follow PFP on Twitter (@PFP_FitPro) during the month of March will be eligible to win a prize giveaway including: > $100 gift card from Power Systems> Lebert Equalizer> Lebert... View More
Consumers are more aware than ever of the myriad options available to reach their fitness goals. The difference now is they are no longer simply looking for the newest cardio equipment or decked-out locker... View More
By now I think we've all heard of the plastic gift card, but just in case you haven't let me briefly explain what they are and how they've been used ...There are a number of manufacturers online that can... View More
This exercise is designed to strengthen the lateral myofascial chain and improve functional stability and neuromuscular control of the low back, pelvis and hips. It effectively targets the gluteus medius,... View More
If you haven't ever heard of the term "BHAG," you should consider adding the acronym to your vocabulary and your business plan. BHAG, or Big Hairy Audacious Goal, was coined by Jim Collins who has authored... View More
Most fitness professionals and experts believe that branding is something reserved for mega corporations, but nothing could be further from the truth. The truth is you are branding yourself everyday whether... View More
Poor posture and muscle imbalances lead to neck pain and dysfunction. With the increasing reliance on tablets, PC's and cellular phones, most people tend to fall into a forward head posture characterized... View More
A fitness boot camp business, like most businesses in several respects, is often easier to start than to sustain. You can market to new clients and get them excited and committed for that first program... View More
Building strong, lasting professional relationships during your career is something that you should research, begin immediately and continue throughout your career. A reputation for professionalism, honesty... View More
Whether you’re a professional athlete, peewee football player, ballet dancer or “weekend warrior,” you probably know what it’s like to run out of steam during exercise. Maybe, you... View More
