Consumers are more aware than ever of the myriad options available to reach their fitness goals. The difference now is they are no longer simply looking for the newest cardio equipment or decked-out locker... View More
By now I think we've all heard of the plastic gift card, but just in case you haven't let me briefly explain what they are and how they've been used ...There are a number of manufacturers online that can... View More
This exercise is designed to strengthen the lateral myofascial chain and improve functional stability and neuromuscular control of the low back, pelvis and hips. It effectively targets the gluteus medius,... View More
If you haven't ever heard of the term "BHAG," you should consider adding the acronym to your vocabulary and your business plan. BHAG, or Big Hairy Audacious Goal, was coined by Jim Collins who has authored... View More
Most fitness professionals and experts believe that branding is something reserved for mega corporations, but nothing could be further from the truth. The truth is you are branding yourself everyday whether... View More
Poor posture and muscle imbalances lead to neck pain and dysfunction. With the increasing reliance on tablets, PC's and cellular phones, most people tend to fall into a forward head posture characterized... View More
A fitness boot camp business, like most businesses in several respects, is often easier to start than to sustain. You can market to new clients and get them excited and committed for that first program... View More
Building strong, lasting professional relationships during your career is something that you should research, begin immediately and continue throughout your career. A reputation for professionalism, honesty... View More
Whether you’re a professional athlete, peewee football player, ballet dancer or “weekend warrior,” you probably know what it’s like to run out of steam during exercise. Maybe, you... View More
What is the single most important thing that makes members happy? Consistency! Consistent products and services are the most important element of running any business. You yourself live by this rule. You... View More
This article is timely, as just last month I ran an industry survey to more than 50,000 fitness trainers who subscribe to my email messages.The results of the survey might come as a shock to you.More than... View More
What is your current title? Owner What is your company name? Not Your Average Boot Camp | Leanne@notyouraveragebootcamp.com |www.notyouraveragebootcamp.com What are your certifications? NPTI... View More
On-site corporate fitness is a great addition to any employee benefits program and is becoming more popular every day. Corporate fitness boot camps provide employers with healthier, happier and more productive... View More
Purchasing the right insurance coverage is as important to your business's financial health as exercise and eating right are to your physical health. While other activities may be more enjoyable, taking... View More
PFP Editor Lindsay Vastola asked several industry leaders to narrow down the top five strategies they believe have been instrumental in their success as fitness professionals. Here is what they had to... View More
How do you get clients to eat right? That is one of the toughest questions that trainers face throughout their career. As a studio owner and former editor of PFP, I've spoken with countless trainers and... View More
Over the last year at PFP, we have shared with you different perspectives on fitness beyond the gym. The need for our services, expertise and professionalism as fitness professionals is increasingly more... View More
It is not always easy to think of new and exciting ways to market your fitness business. Whether you are a personal trainer, run boot camps, or specialize in the most nichespecific segment of the industry,... View More
Do you drink coffee? Diet soda? Red Bull? Tea? If so, you are a "user." And caffeine is one of the most widely used drugs in the world. Aside from giving a morning pick-me-up, the use of caffeine to enhance... View More
With the New Year just around the corner, I thought I would give you the actual FORMULA for quickly and easily getting clients into your fitness business. Mind you, these are not marketing strategies or... View More
