It is not always easy to think of new and exciting ways to market your fitness business. Whether you are a personal trainer, run boot camps, or specialize in the most nichespecific segment of the industry,... View More
Do you drink coffee? Diet soda? Red Bull? Tea? If so, you are a "user." And caffeine is one of the most widely used drugs in the world. Aside from giving a morning pick-me-up, the use of caffeine to enhance... View More
With the New Year just around the corner, I thought I would give you the actual FORMULA for quickly and easily getting clients into your fitness business. Mind you, these are not marketing strategies or... View More
My daughter is playing in the pool with two friends on a beautiful Florida day and I'm seizing the opportunity to catch up on some work. The scene playing out in front of me is prompting a spark, or nausea,... View More
As we journey out of 2011 and embark on a new year, it is fitting that as fitness professionals, we savor the successes we've achieved over the last year and begin to set new goals and strategies for the... View More
When I first started in the fitness industry there were no marketing tools, business gurus, or any of the exciting business building methods and ideas that we seem to have at our disposal today. (Or if... View More
Research has shown that strengthening the gluteus medius is clearly an essential way to reduce anterior knee pain and improve pelvic stability and function. The exercise I am sharing today is useful for... View More
A common frustration I frequently hear from fitness professionals is that they either don't know how much to charge their clients or they are afraid to increase prices out of fear of losing business. Many... View More
Why is it that some fitness professionals earn over $100,000 while others are just scraping by? You might think they know something you don't. Maybe they have better marketing. Maybe they have better systems... View More
Knowledge, they say, is power.In today's competitive environment, it is also a requirement for fitness professionals who want to stay on top of their game by expanding their influence and effectively helping... View More
Most of us get our start in the fitness industry the same way. We are hard-studying kinesiology students in college trying to earn some extra money on the side by filling our schedules with a few clients... View More
How do you know if being a personal trainer is your true calling? Are you sure it is what you were meant to do? The following are 10 indicators that will help you answer these questions.1. You can't wait... View More
It's often easy to get into a comfortable routine with our clients and our businesses that may even become complacency, taking for granted that our clients will continue to pay us month after month. In... View More
A fitness professional can never have too many books and resources on human anatomy and kinetics. Frederic Delavier's Core Training Anatomy is a perfect addition to any fitness professional's library;... View More
Most fitness entrepreneurs and independent fitness professionals know that the best way to communicate with their clients and reach more people is through email. If you have not yet stepped into the world... View More
This is the fourth and final exercise in my current series addressing scapular dysfunction. Today's exercise may seem rather simple, but it is effective yet challenging for many due to muscular imbalances... View More
This column is not another generic list of useless ideas, but instead a powerful cheat sheet on how to grow your business over the next year. The truth is that you probably already have all the fundamental... View More
PFP is excited to announce the finalists for the 2012 Trainer of the Year! These fitness industry leaders were chosen from more than 300 applicants. The winner will be honored in March at IHRSA 2012. The... View More
The Evaluation Most personal trainers make the mistake of using the evaluation/assessment as the measurement session and then workout immediately following. The question is: how can you train someone you... View More
In the midst of a busy day in the certified personal training business we often get caught up in our daily demands -- setting up equipment, writing and instructing workout programs, renewing dues,... View More
