"As trainers, we need to understand who our clients are, what they need aside from new exercises and equipment, and most important, we need to learn how to communicate with them."The fitness industry is... View More
Poor posture, musculoskeletal conditions and pain are becoming a leading factor health and fitness professionals need to be aware of when designing exercise programs for their clients. It's estimated by... View More
In 2012, baby boomers will be turning 67 years old. The largest segment in our economy with the largest percentage of wealth will be looking to the fitness industry for help with their aging bodies. The... View More
Once you've acquired the skills and experience required for personal training excellence, you may wonder "what next?" You may ask yourself, "How do I increase my practice and how do I differentiate myself... View More
The fitness industry, as the general public knows it, is undergoing rapid and exciting transformation. Being a fitness professional no longer means that you are stereotyped as an over-enthusiastic exercise... View More
These days I am all about predictable marketing. I always want to know exactly how I'm going to generate additional consultations each week to ensure our facility keeps growing. Now when I work on producing... View More
Success in the fitness industry means many things to many people. For some it may mean being able to give a high level of service, for others it is financial independence, and for others it may mean developing... View More
In another exercise featuring BOSU Balance Training products, PFP columnist Brian Schiff offers a more advanced unstable version of the tripod progression he discussed in his quadruped... View More
There has been a strong movement toward niche training of specialty populations in fitness. Specialty certifications, trainings, workshops and seminars continue to become more readily available to fitness... View More
As a fitness professional, you strive to inspire and motivate clients. What happens when you have a client who has suddenly been diagnosed with an illness or needs to undergo surgery? When a client comes... View More
In the previous column, I addressed soft tissue mobilization. Immediately following proper release, I suggest incorporating stretching to improve TFL and ITB mobility. I have included two self stretches... View More
When many of us get started in the fitness industry, we are ambitious to work with anyone who will let us train them or who will pay for our services. But there will likely come a point in your career... View More
Greg Justice, MA, released his newest book, Treadside Manner: Confessions of a Serial Personal Trainer. Justice shares his honest stories and experiences of over 46,000 hours of training while reminding... View More
If you asked me what I believe is a common characteristic that any successful person likely possesses, it would be tenacity. I'm not one to refer to dictionary definitions, but I think this is a fitting... View More
When it comes to growing my personal training business I am all about predictable lead generation. Having the ability to generate client consultations on demand and at a rate that is comfortable for you... View More
Fitness professionals know how hard it is to getaway; you have clients to train, classes to teach and bills to pay. But if you could go on vacation while only working a few hours each day teaching classes... View More
It is fairly well accepted in medical/rehab circles that much of the lateral knee pain felt by runners is related to the iliotibial band (ITB). Researchers report that frictional forces are greatest between... View More
I recently was inspired by a feature I read about Lauren Bush Lauren (granddaughter of former President George H.W. Bush, niece of former President George W. Bush and married to fashion designer Ralph... View More
I just spent about 40 hours over the last three days at a high-end conference on developing your brand and spreading your message. The reason I chose to go to this conference and spend the high price... View More
What is your current title? - Owner/Operator of Recovery Fitness, Personal Trainer and Cancer Exercise Specialist What is your company name? - Recovery Fitness LLC What are your certifications? - ACE,... View More
