One thing you have as an independent trainer over the big box gyms is the opportunity to build loyalty within your marketplace. You can establish meaningful relationships with your clients to build a culture... View More
When I started my fitness career as a personal trainer, I scoffed when clients told me they had great workouts from yoga. The majority of my clients' goals were LGN -- "look-good-naked." With that... View More
How does a woman successfully go from a PhD in English to becoming an authority on yoga training for endurance athletes? Ask Sage Rountree. Among many hats, Rountree is a yoga instructor, published author... View More
True Story: Imagine going to your doctor for a yearly physical and the next day while training clients, one of your staff members informs you that your doctor is in the front of the studio wanting to speak... View More
Creating a presence on the Web is an important component of professional success. According to 1&1 Internet, Inc., 40% of small businesses do not currently have a website, missing the opportunity to reach... View More
After more than 20 years in fitness, I've noticed the term "coach" has become an industry buzz word. I know many fitness professionals who have simply added the word "coach" to their title to keep in-line... View More
Do your clients have repetitive use or chronic injuries? Are your routines becoming stale? Do you want to mix up the tools you offer your clients? Have your clients asked you about yoga? Are they curious... View More
In 1971, McDonald's franchisee Herb Peterson was looking for a new way to increase sales in his Santa Barbara restaurant. He knew he would have to get creative and think out of the box. He followed the... View More
The American College of Sports Medicine (ACSM) has recently released the fourth edition of their Health/Fitness Facility Standards and Guidelines. The guide includes updated standards, state-specific requirements... View More
A few months ago you may have seen an image that went viral on Facebook (among fitness professionals, anyway) that presented a parody of sorts of the life of a personal trainer. It showed a series of pictures... View More
Why did you start your fitness business? I'm guessing it was because you love being fit and love the way it makes you feel -- so why not share that feeling with others, right? It probably was not because... View More
Most personal trainers don't have a natural affinity for running a business, or maybe that was just me. Well, if you're like me I'm sure you can appreciate the frustration of what, at times, feels like... View More
With private training and even group training, it's mind-boggling how much time we spend with our clients -- more time than pretty much any other person in their lives. Despite time, I think very few trainers... View More
In this column, I wanted to share something applicable for both stroke survivors and those struggling with Parkinson's. Keep in mind while we typically associate both conditions with older clients, trainers... View More
PFP is excited to announce the Top 10 finalists for the 2013 Trainer of the Year, scheduled to be announced at Club Industry 2012 … Valorie Ness Valorie is the CEO of the award-winning Catalyst... View More
Optimal knee function relies on proper hamstring strength and activation. Keep in mind a normal quad to hamstring strength ratio would be 3:2. Most females tend to be 2:1. Aside from flexing the knee and... View More
It is easy to become overwhelmed by the daily administrative tasks of owning your own business. The typical business owner spends a majority of their time doing 95% of the tasks that have the least impact... View More
Bridging is a common exercise used in fitness and rehab. It is very effective for targeting the gluteus maximus and hamstring muscle groups. But, aside from hip extension, bridging is very effective for... View More
Effectively tapping into your clients' innermost insecurities and frustration is what can take you from being an ordinary trainer to an extraordinary trainer. Our clients' success is not just driven by... View More
If you're looking for a new read with the perfect combination of motivation and entertainment, add Take a Shot! to your must read list. Jake Steinfeld, founder of the Body by Jake global brand and his... View More
