If you have a client with osteoporosis or osteopenia you should understand this disease in order to teach them how to exercise properly and safely in order to decrease the risk of the progression of this... View More
Another installment in a series of exercises featuring BOSU, Brian demonstrates an exercise that helps improve a client's ability to maintain proper body alignment for activities such as running,... View More
Social proof is a critical and essential element to building your business. You may have the best sales scripts and the most compelling sales copy on your website, but without others saying how much you... View More
As fitness professionals, more often than not, we understand that many of our clients' issues with losing weight and reaching goals are beyond lack of exercise and poor eating habits. There often is a... View More
I was recently at a small fitness business seminar, and it was a very worthwhile event. Even though I have two high flying bootcamp studios that are among the top if not the top such facilities in the... View More
According to the National Osteoporosis Foundation, 1 out of 2 women and 1 out of 4 men over 50 will have a wrist, hip or spine fracture due to osteoporosis. If you work with clients with osteoporosis or... View More
When was the last time you went out and spoke to an audience in your community? I've noticed a trend with fitness professionals in these last couple years; there's been a lot of gravitation to email marketing.... View More
I want to help you establish the cornerstone of your fitness business and career. I want to help you find your "why." Your why is literally why you do what you do. It's what allows you to wake up before... View More
We all are familiar with the adage, "Time is Money" and most would agree that time is one of our most precious, and limited, assets. I find that many professionals don't fully realize the worth of their... View More
In my last column, I covered lunges with rotation and the implication for rotational control in athletes. Training clients with anterior knee pain is another common issue confronting many trainers. In... View More
"Efforts and courage are not enough without purpose and direction." -- John F. Kennedy I did an article a few years ago titled "The Four Ps that Make a Great Personal Trainer." They included Passion,... View More
The business of fitness involves much more than helping people attain the perfect physique. Any industry professional knows it takes considerable focus on balancing a variety of elements to create a healthy... View More
One thing you have as an independent trainer over the big box gyms is the opportunity to build loyalty within your marketplace. You can establish meaningful relationships with your clients to build a culture... View More
When I started my fitness career as a personal trainer, I scoffed when clients told me they had great workouts from yoga. The majority of my clients' goals were LGN -- "look-good-naked." With that... View More
How does a woman successfully go from a PhD in English to becoming an authority on yoga training for endurance athletes? Ask Sage Rountree. Among many hats, Rountree is a yoga instructor, published author... View More
True Story: Imagine going to your doctor for a yearly physical and the next day while training clients, one of your staff members informs you that your doctor is in the front of the studio wanting to speak... View More
Creating a presence on the Web is an important component of professional success. According to 1&1 Internet, Inc., 40% of small businesses do not currently have a website, missing the opportunity to reach... View More
After more than 20 years in fitness, I've noticed the term "coach" has become an industry buzz word. I know many fitness professionals who have simply added the word "coach" to their title to keep in-line... View More
Do your clients have repetitive use or chronic injuries? Are your routines becoming stale? Do you want to mix up the tools you offer your clients? Have your clients asked you about yoga? Are they curious... View More
In 1971, McDonald's franchisee Herb Peterson was looking for a new way to increase sales in his Santa Barbara restaurant. He knew he would have to get creative and think out of the box. He followed the... View More
