It pains me to hear from a struggling trainer, and when I say struggling I mean a trainer in dire straights; someone living on credit or fearful that they're not going to be able to support their family... View More
If you're jumping into this business right now and are looking to begin providing for yourself from the get-go, there's one key piece of advice I have for you, and please don't forget it: You need to treat... View More
Research has shown that recreational weightlifters have greater imbalances between the upper and lower trap than the general population. Therefore, performing lower trapezius work is important in this... View More
In a conversation last week with a fitness professional on the west coast, I realized that a critical mistake many entrepreneurs and fitness trainers make is throwing time and money at new technology without... View More
Becoming a top-tiered trainer is not something you're usually born into. My grandfather drove an MBTA train and my father owned an electrical business. Neither one of them worked out a day in their life.Why... View More
Begin in a seated position on the edge of a table (or bed) with the hands behind the back sitting tall. Next, slowly bend the head and trunk forward as you simultaneously extend the thigh. Pause at the... View More
I'll admit that I'm not the most technologically savvy individual, but I was on the cutting edge with a custom-built MS-DOS computer software system for my personal training business in 1988. It was one... View More
From time to time, big shifts take place in our industry that make the business of personal training more mainstream, more profitable, more systemized, and in this case, easier to market. In recent years... View More
Technology and the Internet provide a variety of opportunities for fitness entrepreneurs. The web can be a great resource for increasing market awareness in order to promote yourself, your business and... View More
Often associated with explosive activities of performance training for athletes, functional training is much more than just hammering out kettlebell swings and flipping gigantic truck tires.It's best defined... View More
Whether you're watching one of Brook Benten's best-selling workout videos, reading her blog or speaking with her on the phone, it's difficult to not be inspired by her infectious personality and innate... View More
The idea that money is the ultimate measure of success and achievement in life is not, in itself, true. The truth is you first have to be a well-rounded, well-adjusted individual in order to find true... View More
It seems to be a common sight these days -- a person has a phone in hand, an iPad and computer nearby... multitasking to the nth degree. To say society is fast-paced is an understatement. We are "plugged... View More
For those who are ready to take advantage of the technology, the explosion in smartphone popularity presents an unprecedented opportunity for cost-effective marketing that gets results. According... View More
Wendy Ida's newest book -- Take Back your Life, My No Nonsense Approach to Healthy, Fitness and Looking Good Naked -- is the perfect combination of effective workout program, nutrition guide and unparalleled... View More
For a moment, go back to the days not long ago where cell phones simply enabled us to make emergency phone calls, computers were primarily for word processing, and marketing meant putting an ad in the... View More
A lot of trainers continually ask me what to do about increased competition. It seems our scarcity mindset likes to rear its ugly head and feed our fears that someone else doing what we do will negatively... View More
In another article featuring BOSU Balance Training products, PFP columnist Brian Schiff demonstrates an exercise designed to promote anti-rotation core strengthening. Execution: Begin... View More
My name is Lindsay Vastola, and I am a self-admitted procrastinator. Anyone else? I go through times of unmatched productivity and accomplishment, tackling the most daunting goals. Then there are times... View More
The problem with our industry is that your interests don't always (or usually) line up with what your clients are looking for. You may not like what I have to share with you today, but nevertheless it... View More
