Features

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Training Wheels: 3 strategies to get your first client
BY Lindsay Vastola
Jan. 1 2015
Achieving the first step of starting a career in fitness can be quite an undertaking: attaining a working knowledge of anatomy, physiology, biomechanics, programming, specificity, nutrition and even understanding... View More
ABCs
The unknown A, B, C of fitness success
BY Brian Grasso
Jan. 1 2015
Attitude, behavior and culture can help bring you fitness success... View More
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Do you understand your fitness brand?
BY Cabel McElderry
Dec. 25 2014
It costs too much money to maintain the frequency you need to grow a true fitness brand identity in your local marketplace... View More
Brian_6
Functionally Fit: Vibration foam rolling
BY Brian Schiff
Dec. 15 2014
The proposed benefits of self myofascial release using a foam roller are well known. Whole body vibration technology has been shown to be a useful adjunct to static stretching as well as improving stability... View More
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Training Wheels: How to price services when you're new
BY Lindsay Vastola
Dec. 15 2014
A question I am frequently asked by fitness professionals new to the industry, is how to price their services even though they may not have significant experience. Pricing is an art form; so know that... View More
SecretCostsStudio
The secret costs of opening your studio
BY Josh Bowen
Dec. 10 2014
There are so many hidden costs that you do not think about when deciding to set up your own fitness studio... View More
Brian_6
Functionally Fit: Resisted sliding reach
BY Brian Schiff
Dec. 1 2014
All effective prehab and rehab programs for recreational and competitive athletes should build in single leg stability exercises. I like to use sliding exercises as one way to improve neuromuscular control... View More
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Training Wheels: Three business 'to-dos' before January 1
BY Lindsay Vastola
Dec. 1 2014
In December of 2011, I listed five issues you should address with your accountant before January 1 (read article). These need to be reassessed (briefly listed below) on a yearly... View More
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The difference between owning a business and owning a job
BY Travis Barnes
Dec. 1 2014
Are you feeling exhausted by your fitness business because no one can do things as well as you?... View More
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The five best fitness marketing mediums
BY Cabel McElderry
Nov. 25 2014
There are a lot of mediums available these days to personal trainers, and all can have their benefits... View More
Brian_6
Functionally Fit: Active isolated rope hip mobility stretch
BY Brian Schiff
Nov. 15 2014
Many of my athletes and clients exhibit poor hip mobility related to sitting and repetitive activity. Limited hip flexor and hamstring mobility both contribute to poor hip disassociation. One method I... View More
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Training Wheels: Demystifying email marketing for new fitness businesses
BY Lindsay Vastola
Nov. 15 2014
One of the most effective and low-cost marketing methods for fitness professionals is through email marketing. If you're just starting your fitness business, email marketing is the first place you should... View More
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How to write a book and self-publish
BY Greg Justice
Nov. 15 2014
Many authors are taking advantage of self-publishing to get as many books out there as possible... View More
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Understanding people, understanding business
BY Josh Bowen
Nov. 10 2014
To develop trust, your fitness client must believe what you believe... View More
Brian_6
Functionally Fit: Tall plank diagonal arm reach
BY Brian Schiff
Nov. 1 2014
Shoulder pain and scapular dysfunction go hand in hand. I work with a lot of overhead athletes and pitchers. Keep in mind that throwers are expected to have some asymmetries. This exercise is an example... View More
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Training Wheels: Are you charging enough?
BY Lindsay Vastola
Nov. 1 2014
Many independent fitness professionals, particularly new to the industry, have a difficult time pricing their services. When coming up with a fee schedule they often are conflicted by two things: how much... View More
FitnessTimeMgmt
Time management for fitness entrepreneurs
BY Cabel McElderry
Oct. 25 2014
Your success as a fitness professional is not determined by how long you spend working but by what you choose to do with your time... View More
Brian_6
Functionally Fit: BOSU Elite lateral up and overs
BY Brian Schiff
Oct. 15 2014
Lateral quickness is an important part of athletic development. Having the ability to effectively decelerate and then re-accelerate the other way is critical for success in field and court sports. Incorporating... View More
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Training Wheels: Who’s in your top 5?
BY Lindsay Vastola
Oct. 15 2014
Jim Rohn, motivational speaker, often talks of the law of averages and how it plays a role in how we are influenced. He states that we are generally the average of the top five people we spend the most... View More
fitnessMindset
Mindset success: The new horizon of fitness
BY Brian Grasso
Oct. 14 2014
Have you ever felt burdened by the frustration of your training and nutrition programs not being enough for your clients?... View More
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