If you own a small group training studio or boot camp, successfully selling higher-priced memberships and programs requires a different approach than selling big-box gym memberships or even personal training... View More
Building a clientele isn't easy. In fact it can be extremely difficult. However, the more irons you put in the fire the more clients you will attract, making your job as a trainer easier. To develop a... View More
The main emphasis of this article is to provide the perspective entrepreneur with a better grasp on the various costs involved in opening and operating a profitable personal training studio. The tasks... View More
Leveraging your time is the key to creating more time freedom and more financial freedom. You've heard this but how the heck do you do it? Where do you start? How do you know if you're implementing things... View More
Comprehensive business books specifically focused on the fitness industry are far and few between. Authors Bradley Sheppard and Jason Urbanowicz have written a complete start-to-finish guide for creating... View More
I utilize the single leg Romanian deadlifts (RDL) in my dynamic movement prep routines, lower extremity rehab and as part of performance training. It can be effectively used to increase mobility, stability,... View More
As consumers, we often have our "wishlists" from the companies we buy from. Maybe we want the product in a different color or to have new options; we wish the company's website was more user-friendly or... View More
Too often when I review promotional emails, scripts, copy or ideas from new coaching clients I read emails that are full of detail and devoid of emotion, reason or fulfill the question of, why? As fitness... View More
The shoulder mobility screen in the FMS often reveals side-to-side asymmetries. It is more common to see hypermobility in female clientele, while their male counterparts exhibit more hypomobility. Overhead... View More
Most of our clients are conditioned to believe in an artificial definition of success. Most clients come to us seeking what they believe to be their goal, but in fact is their desired result. They want... View More
"Too often we underestimate the power of a touch, a smile, a kind word, a listening ear, an honest compliment, or the smallest act of caring, all of which have the potential to turn a life around." Leo... View More
I read a blog post recently on this subject and found it very interesting, and quite relevant. I thought if the question is being asked, then let's address it! There is no doubt there are lots of people... View More
There are lots of continuing education courses out there, and you have limited time and funds to invest. In order to help you to choose the educational direction that will best benefit you, here are five... View More
Mark Verstegen, founder of EXOS and author of Core Performance, along with Pete Williams, have released Every Day is Game Day, a completely integrated program for elite performance. This comprehensive... View More
The active straight leg raise (ASLR) assessment (as part of the FMS) is an essential part of any assessment I do on my athletes and runners. It provides a great look at a client's ability to stabilize... View More
We spend nearly our whole lives being schooled; for our first 18-plus years, lesson plans, arguably, set the pace of our most impressionable time of life. While we're taught the practice of hypothesis,... View More
When I speak to a new coaching client they always want to know the best method to get more clients right now. In today's world, technology provides so many viable new options for marketing than were previously... View More
The next 3-4 columns will focus on the 10 in one Platform Trainer by TAG Fitness. This exercise demonstrates how to increase upper body pulling strength in a suspended fashion. The design of this equipment... View More
I recentlycalled my bank to contest a duplicate ATM fee that I was incorrectly chargedbecause the ATM was malfunctioning. I wasn't anticipating it to take more thanabout 5 or 10 minutes of my time; unfortunately,... View More
Every January, millions of people flock to every gym andfitness center in the country, on a mission to be fit. As fitness people we areprimed and ready to take on new clients because of the resolution... View More
