Email marketing, when executed correctly, can be an incredibly valuable and cost-effective marketing tool for your business. To maximize sales, marketing a special program or promotion needs to be methodic... View More
You. You are fat. Your clients are fat, and as a matter of fact so is your mother. The real question is why are we so offended by the mere mention of the word fat? Like it or not, fat is the third most... View More
Just about every new trainer I meet shows me their website. Most times it’s focused around them and doesn’t meet the criteria to attract people that don’t know them already. Unfortunately... View More
Many athletes and clients struggle with hamstring muscle activation. A normal quad to hamstring ratio would be 3:2, but studies often find that subjects tend to be closer to 2:1 (especially females). This... View More
Every fitness business, whether a one-on-one personal training model, group fitness or a traditional monthly gym needs to have a solid client funnel system that is a proven system to convert a client from... View More
Have you ever been into a Chick-Fil-A or a Starbucks? Have you ever wondered what made these businesses so successful? Was it their products or was it the experience that keeps people coming back? In the... View More
Written by two endurance athletes, combined with an extensive background in food as well as in fitness, The Athlete's Cookbook is a perfect addition to your shelf: whether it's alongside your cookbooks... View More
Training the core in multiple positions is advantageous for many reasons. I like to work in half-kneeling using various modes of resistance to improve pillar strength. This exercise covers a half-kneeling... View More
Diversifying the services or products your business offers can either be your Achilles heel or your ticket to success. Having multiple profit centers or revenue streams (whichever you prefer to call it)... View More
It's funny, but I'm sure you will agree, that as a coach there are times when you become your own student. Here's what I mean by that: every year I either attend or present at the annual Fitness Business... View More
This exercise involves a variation using an isometric RDL and upper body rowing motion. Single-leg stability and trunk control is an integral part of optimal sport performance and running. More importantly,... View More
If you own a small group training studio or boot camp, successfully selling higher-priced memberships and programs requires a different approach than selling big-box gym memberships or even personal training... View More
Building a clientele isn't easy. In fact it can be extremely difficult. However, the more irons you put in the fire the more clients you will attract, making your job as a trainer easier. To develop a... View More
The main emphasis of this article is to provide the perspective entrepreneur with a better grasp on the various costs involved in opening and operating a profitable personal training studio. The tasks... View More
Leveraging your time is the key to creating more time freedom and more financial freedom. You've heard this but how the heck do you do it? Where do you start? How do you know if you're implementing things... View More
Comprehensive business books specifically focused on the fitness industry are far and few between. Authors Bradley Sheppard and Jason Urbanowicz have written a complete start-to-finish guide for creating... View More
I utilize the single leg Romanian deadlifts (RDL) in my dynamic movement prep routines, lower extremity rehab and as part of performance training. It can be effectively used to increase mobility, stability,... View More
As consumers, we often have our "wishlists" from the companies we buy from. Maybe we want the product in a different color or to have new options; we wish the company's website was more user-friendly or... View More
Too often when I review promotional emails, scripts, copy or ideas from new coaching clients I read emails that are full of detail and devoid of emotion, reason or fulfill the question of, why? As fitness... View More
