In my 11 years in our great business, the single most impactful marketing strategy has always been word of mouth. I have seen gyms pour thousands of dollars into print media, social media, television advertising... View More
Developing reactive stability and kinetic chain strength is important for athletes looking to perform their best. The Surge offers a great challenge to the human body through the use of water resistance
There is a lot of opportunity in the corporate wellness space for fitness professionals. If you're ready to explore corporate wellness, or if you've been trying to tap into the market with little or no... View More
I like to include some single arm dumbbell training in my rehab and performance training with my clients. This allows for observation of any frank weakness and provides an opportunity to work on eliminating... View More
The world of corporate wellness offers endless opportunity for fitness professionals. But getting the foot in the door is often the most challenging task. Here are three strategies to help you win your... View More
"Simplicity is the ultimate form of sophistication" is an appropriate mantra for any business, especially for those in the fitness industry... View More
Developing rotational strength and power is necessary tomaximize performance in sports. Specifically, integrating the shoulders, torso and hips in a specificmovement pattern allows for more optimal functional... View More
Would you say you are you a planner or a reactor when it comes torunning your business? Do you have your business down to schedules, systems andprocesses so your business practically runs itself? Or do... View More
The entrepreneurial spirit will take you on a roller coaster ride of the highest highs and the lowest lows. In February 2008, in a business session at the ECA World Fitness Conference, Michael Port gave... View More
When I think of copywriting and personal trainers I think of that classic Star Trek line, "for God sakes Jim I’m a doctor not a copywriter!"... View More
Increasing shoulder, torso and hip strength and stability is a common training goal for athletes involved in sport. Facilitating hip disassociation and kinetic chain linking with exercise is always a plus,... View More
When I first considered a career in fitness, I knew right off the bat that I wanted to start my own business. I come from a line of entrepreneurs, so you could say it was in the cards. Spend some... View More
Developing lateral agility, foot speed and coordination are important for weekend warriors, recreational athletes and competitive athletes alike. Jumping rope is an excellent way to improve all of these... View More
Achieving the first step of starting a career in fitness can be quite an undertaking: attaining a working knowledge of anatomy, physiology, biomechanics, programming, specificity, nutrition and even understanding... View More
