One could argue that what separates the good from the great in our industry, aside from superior knowledge of the science of exercise and the human body, is the ability to effectively connect with people on an intuitive level and to understand human behavior. In their book Connected, authors Nicholas Christakis and James Fowler illustrate how our behaviors and decisions are intricately connected to and affected by our social networks. A particularly favorite section of mine as a fitness professional is "Your Friends' Friends Can Make You Fat," showing the power of influence up to three degrees of connection have on the decisions we make on what we eat and our exercise habits. This book will give you a unique look at the inner-working of the power of connection. If you realize the value of understanding the behavior of your clients, this is a must-read!
Available for purchase at www.amazon.com or www.connectedthebook.com
Available for purchase at www.amazon.com or www.connectedthebook.com
