book review

While there are endless resources on marketing and advertising principles and strategy; go-to books on how these principles and strategies apply specifically to fitness professionals are more difficult to find. Tony Books Avilez has released “Scientific Advertising for the Fitness Professional” an adaptation of Claude Hopkins’ original book, “Scientific Advertising.” Avilez takes each of Hopkins’ advertising principles and shares how it applies specifically to the fitness professional; principles covering the art of writing effective headlines to understanding the psychology of advertising. This book is a great recommendation for any fitness professional looking to exponentially expand their business.

Scientific Advertising for the Fitness Professional is available at