book review

Mike Michalowicz, author of The Toilet Paper Entrepreneur, has recently released his second book, The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field. If you're seeking a new book to spur your business motivation, look no further. In an unlikely experiment, Michalowicz applies to his business the same methodology as farmers who grow giant pumpkins; by planting the right seeds, weeding out the losers and nurturing the winners, he was able to build a strong, wildly-profitable, thriving business.

As fitness professionals, you can apply The Pumpkin Plan to target your ideal clients and discover tactics to nurture your business and make your services more meaningful and more profitable. This book gives you a specific action plan to give your fitness business purpose and give your best clients a blue ribbon experience. The Pumpkin Plan is a must-read for any entrepreneur, but will resonate particularly with success-driven fitness professionals.

Purchase The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field at www.pumpkinplan.com, www.amazon.com or www.barnesandnoble.com.